Strava is a fitness-tracking and social media app designed for runners and cyclists with three main features: tracking, connecting, and competing.
SugarCRM is a comprehensive customer relationship management product, from sales and marketing to service and support. It is used by companies of all sizes, across all industries.SugarCRM Integrations
It's easy to connect strava + SugarCRM without coding knowledge. Start creating your own business flow.
Triggers when you post a new activity
triggers when any member of your selected club posts an activity.
Triggers when you add a new case
Triggers when you add a new contact
Triggers when you add a new lead
Triggers when you add a new opportunity
Triggers when you add a new task
Triggers when you add a new user
Create a new case
Strava is a social network for athletes to share their cycling, running and other activity and get connected with their fellow athletes (Bikepacker, 2017. With the help of the application, athlete can record and measure their activities and then share them with other athletes. The information which is shared includes details like time, distance, speed and elevation. Besides that, strava also provides various tops such as segments which athlete can use to compare themselves with other athletes (Bikepacker, 2017.
SugarCRM is a customer relationship management (CRM. software which companies use to manage companies’ customer relationships (SugarCRM, n.d.. SugarCRM helps businesses to increase profitability by improving customer satisfaction and reducing costs for sales, service, marketing and support departments. Businesses can do this by managing their customers’ information into one place. In addition, SugarCRM helps business to track all digital interactions that have happened with their customers. It can be done by monitoring conversations in social media channels such as Twitter, Facebook and LinkedIn. Another way is to monitor the interactions which happen over mobile devices such as Apple Watch or Samsung’s Gear S3. In addition, SugarCRM helps business to fplow up with customers through multiple channels such as email, phone calls, social media and even direct mail.
Figure 2. Integration of strava and SugarCRM. Source. http://www.digitaljournal.com/pr/2297336#ixzz4hfJ73Hq2 (Accessed 12 October 2017.
Strava is a social network where people can upload their photos and activities. In addition, it is used to keep track of the progress of your activities. By integrating strava and SugarCRM, business can take advantage of both applications by tracking what customers do and then contact them when they need to buy more products or services (Figures 2 and 3. For example, if customer buys a bike and register on strava.com, business can take advantage of it by installing SugarCRM in the bike and then track the customers who buy it through strava.com (Bikepacker, 2017. There are many benefits in integrating strava and SugarCRM such as business can improve its image by reaching out to customers through various channels such as emails, phone calls and social media. Besides that, business will also save money when they use SugarCRM because it reduces the amount of employees needed to maintain the database (Uberflip, n.d..
Figure 3. Integration of strava and SugarCRM. Source. http://www.digitaljournal.com/pr/2297336#ixzz4hfJ73Hq2 (Accessed 12 October 2017.
Figure 4. Integration of strava and SugarCRM. Source. http://www.digitaljournal.com/pr/2297336#ixzz4hfJ73Hq2 (Accessed 12 October 2017.
Companies can use strava to gain information about what their customers are doing outside of work hours while at the same time they use SugarCRM to get in touch with them while they are at work (Bikepacker, 2017. For example, if customer bought a bike from company A on strava.com but didn’t register it on sugarcrm.com yet, business can send an email to them about how they can register on sugarcrm.com so that they can get discounts on bike parts or accessories whenever they need them (Bikepacker, 2017. This way business will get more customers who are interested in buying another product from them instead of competing companies because they are already aware of them (Bikepacker, 2017. According to Stravenetwork, there are many benefits for business when they integrate strava and Sugar CRM together such as it has improved their marketing campaign because they are able to reach out to their customer base more effectively (Stravenetwork, n.d..
It is important for businesses to communicate with their customers effectively because if they don’t do so, customers will not feel satisfied with them (Stravenetwork, n.d.. If they were satisfied with them in the past but suddenly aren’t anymore, they will look for other companies which will give them better experience than what existing companies give them (Stravenetwork, n.d.. However, when business starts communicating effectively with their customers then it will make them happy which will motivate them to buy more products or services from that company in the future (Stravenetwork, n.d.. When business communicates with its customers properly, it will develop closer relationship with them which makes it easier for business to approach them when they need something help or support (Stravenetwork, n.d.. Besides that, when business communicates efficiently with its customers then it is likely for them to trust the business which will make them feel secure dealing with the company (Stravenetwork, n.d.. Therefore, businesses should always approach their customers in an effective manner in order to strengthen their relationship with them (Stravenetwork, n.d..
Businesses tend to spend more money on things which are not necessary for them such as using too many data entry clerks which cost a lot since those who work as data entry clerks normally ask for high salaries (Uberflip, n.d.. However, if businesses integrate strava and SugarCRM together then they will no longer need those data entry clerks since everything will be recorded automatically in SugarCRM once a customer registers on strava or other social networking websites (Uberflip, n.d.. Therefore, businesses will save money by not hiring extra workers which will make them more profitable in the future (Uberflip, n.d..
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