Integrate Square with Klaviyo

Square is a merchant payment service that allows people to accept credit cards using an app. Square also helps businesses process business transactions, whether it’s a sale or refund. Square is known for its easy integration with Shopify and other e-commerce platforms.

Klaviyo is a newsletter service that helps businesses increase their email open rates and engagement. They have features such as automated emails and tags to help users send relevant content to their clients. Klaviyo also has an AI algorithm that targets clients based on prior purchase history, allowing merchants to send relevant content to customers.

Integration of Square and Klaviyo

Square and Klaviyo act independently (as of now), however, they can be integrated together to increase the effectiveness of both services.

Klaviyo helps businesses boost their email engagement by sending relevant content to their customers. Merchants can send out automated emails based on customer behavior such as purchases or the latest items purchased. Merchants can also use tags to categorize their customers into groups for more targeted messages. With Square, merchants can create a ‘thank you’ page for when a customer completes a purchase on their website. The ‘thank you’ page can then direct them to the Klaviyo email, which can automatically send them a message tailored to their recent purchase. This is along with the different types of automated messages that merchants can create with Klaviyo.

Merchants can also customize their ‘thank you’ page with the Square API by embedding shortcodes that allow customers to share their purchase on social media sites. This will notify other potential customers of the products they may be interested in purchasing. It also allows merchants to showcase products that have been previously purchased by other customers as well as cross-sell or up-sell certain products.

Benefits of Integration of Square and Klaviyo

Merchants can improve their email marketing campaigns by using Square and Klaviyo together. The integration has several benefits for merchants, including:

> Improved sales — Merchants can use the ‘thank you’ page from Square to direct customers to their email campaigns from Klaviyo. By combining these two services, merchants can create more personalized messages to promote products that are relevant to their customers based on their recent purchase. This will increase revenue from sales and also improve brand loyalty by encouraging customers to continue buying from them. > Higher email engagement rates — Since merchants are sending more relevant content to their customers through Klaviyo, it will encourage them to open those emails more often. As a result, merchants will see higher click-through rates and engagement rates from their campaigns. > Lower acquisition costs — Merchants will have lower costs because they are targeting customers who already have an existing relationship with their company. The increase in revenue from sales will also make up for any difference in cost between these two services. > Feedback loop — Merchants can use the shortcodes within the ‘thank you’ page to track how many times the share button was clicked or how many times someone shared the product on Facebook, etc. This gives merchants an idea of what products may be more popular than others and allows them to adjust their product mix accordingly. > Easy implementation — If you’re already using Square and Klaviyo separately, integrating them doesn’t require too much effort since all of your data is already stored in each service. It just takes adding a few lines of code within your codebase for each service. > Increased revenue — All of these benefits combine to increase revenue for merchants since they are being able to target a larger number of customers with relevant products and increase their overall sales numbers.

Some disadvantages include having to pay for both services if you are currently using one or the other as well as needing to learn how to use both services together properly. However, with all of the benefits listed, these disadvantages are relatively small compared to the overall gain in revenue and customer loyalty that merchants will receive by using this integration.

The process to integrate Square and Klaviyo may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.