Integrate Square with Facebook Lead Ads

Square is a payment processing company that was founded in 2009 by Jack Dorsey. Since then, Square has grown to be one of the world’s largest payment processors (Radicati Group, 2016. According to the Square website, its “products help sellers of all sizes – from local businesses to multi-location retailers and national brands – accept credit cards and connect with their customers in new ways” (Square, n.d.. Square allows individuals and small business owners to take credit card payments through a small device that plugs into the headphone jack of a smart phone. This allows the user to use their own smartphone as a point-of-sale device. Square offers both hardware and software. The hardware consists of dongles or reader devices that go into the headphone jack of the smart phone. The software is where you can design your own purchasing experience. Square provides an easy to use interface with which a business owner can set up their point-of-sale software and make it accessible to customers. Square has a huge advantage over other payment processing companies because they do not charge fees for the customers who use the card readers and pay on their smart phone.

Facebook Lead Ads are advertisements that allow advertisers to target relevant users based on their interests and behaviors. Facebook Lead Ads are part of Facebook’s advertising platform and are placed in users’ newsfeeds. This is good for advertisers because it makes it easier for them to reach their target audience and save time searching for potential leads. Advertisers can upload their .CSV leads file and Facebook will match them through email address, phone number, or name. The information from the .CSV file is then used to create custom audience lists for advertisers to target (Facebook Advertising, 2016. Lead Ads are displayed in a slideshow format, similar to the ones you see when you log into your Facebook account and look at your newsfeed. Lead Ads appear above organic content and have several components such as headline text, image, description, offer button, and call to action. Facebook Lead Ads also have mobile ad formats that are similar to the lightbox mobile ads, which are full screen mobile ads that fit every screen size. These ads include click-to-call buttons and lead generation forms, which allow users to contact the advertiser without leaving the Facebook app (Facebook Advertising, 2016.

Square integrates with Facebook Lead Ads by providing businesses with a new way of taking orders through Facebook Lead Ads. When businesses display their products on Facebook Lead Ads they can display a “buy button” or “order button” that directs users to make a purchase on Square. The order button directs users to Square’s website where they enter their credit card information and complete the transaction. After a purchase is made, Square sends a confirmation email to the business owner and the customer receives an email receipt with a link that confirms their purchase. If any issues arise, Square’s customer service center will assist the business owner in respving them (Square & Facebook Lead Ads, 2016.

Some benefits of integrating Square with Facebook Lead Ads are. displaying inventory availability on Facebook; potential increase in sales; ease of use; and no need for additional hardware (Square & Facebook Lead Ads, 2016. When businesses display their products on Facebook Lead Ads they can display a “buy button” or “order button” that directs users to make a purchase on Square. This is beneficial to businesses because it allows them to expand their reach beyond their local area and sell their products to people who may not be able to visit their brick-and-mortar store. Consumers can view the inventory available and make purchases without having to contact the business owner or spend time going back and forth making arrangements for an order.

Integrating Square with Facebook Lead Ads also offers many benefits for customers. First, some consumers do not like using credit cards online because they worry about security. Using Square eliminates this worry because it does not require credit card information. Second, consumers like convenience and prefer shopping at places where they are not required to carry cash around with them. Lastly, buyers like options, especially when it comes to shipping. Instead of having to choose between physical locations or waiting for delivery from an online store, consumers can now make their purchases from home or work via their smartphone instead of having to go out of their way (Square & Facebook Lead Ads, 2016.

In conclusion, integrating Square with Facebook Lead Ads allows businesses to expand beyond their local area by reaching customers who may not be able to visit a brick-and-mortar store and allows customers to shop from home or work without having to leave the house or go out of their way.

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