Integrate SproutVideo with Mixpanel

This article is about SproutVideo and Mixpanel. The first one is a video hosting service and the other one is a web analytics software. Both of them are used by many companies to improve their communication with their customers.

The name of the company is SproutVideo. It was created in 2010. Their headquarters are situated in San Francisco, California. Besides, they have offices in New York City, Washington, D.C., London, Paris, Sydney, Hong Kong, and Tokyo. In 2013, The company received $26 million in funding from Morgan Stanley, Accel Partners and New Enterprise Associates. They also received another $11 million in May 2014. Now they have more than 100 employees.

Their main product is a cloud-based video platform. This platform allows you to upload, manage, monetize and host your videos online. You can use their platform to upload your own videos, or to embed videos from YouTube and other sites. The pricing plans are:

Standard – $9 for 30 days or $99 for 365 days;

Pro – $29 for 30 days or $249 for 365 days;

Enterprise – $49 for 30 days or $499 for 365 days.

SproutVideo has many features like CDN, API, Analytics and White labeling. They also work with third party vendors and partners like Amazon, Akamai, Google and Microsoft.

The second one is Mixpanel. This software is a web analytics top. It was founded back in 2010. Their headquarters are situated in San Francisco, California as well. They provide a way to cplect data about how a website is being used by its users. The basic package cost is $99 per month. The other packages cost more. They also provide free accounts with limited features. They’ve got over 70 employees now. Mixpanel works directly with companies like Heroku, LinkedIn, Intuit and Zynga to integrate its software into their platforms. The main features are. Analytics, A/B Testing and Event Tracking. The CEO is Suhail Dhar. He studied at Stanford University for both business and engineering. Mixpanel raised about $34 million so far from investors like Andreessen Horowitz and Bessemer Venture Partners.

Integration of SproutVideo and Mixpanel

These two companies can be integrated very easily because they’re both web analytics tops. Businesses using SproutVideo might use Mixpanel as well because it gives them more information about their customers and viewers. First you need to fill out some forms on both websites to allow them to communicate with each other through cookies so that they know what the user is doing on your website and how she’s behaving etc. Then you need to turn on the settings in mixpanel so that it works with your SproutVideo account and gathers information about your viewers. After that you will be able to see a lot more information about your viewers on Mixpanel than you would be able to see on SproutVideo alone.

Benefits of Integration of SproutVideo and Mixpanel

There are many benefits of integrating these two systems together. Here are some of them:

You can make sure that your audience is watching your videos without wasting any time on advertising so that you save some money;

You can adapt your videos according to the feedback you get from your audience through Mixpanel;

You can analyze the behavior of your audience while they’re watching your videos;

You can check how much people like watching your videos because you can get the number of views but not how many they watched;

Other than that you can see the number of people who abandoned watching your video after the first 5 seconds;

You can monitor how many people like watching different kinds of videos (for example funny ones. etc.

This article was about SproutVideo and Mixpanel as software products that companies use for their communication with potential customers through videos online. There are lots of advantages of using these products together because it gives you a lot more information about your viewers than using only one of them alone.

The process to integrate SproutVideo and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.