Integrate Spotify with Nutshell

Spotify

Spotify is a music streaming service that allows users to play music on demand. It offers users the ability to choose and listen to music through its desktop or mobile app (Sturtevant, 2014. Spotify is available in 60 countries throughout the world. It has more than 50 million active users and more than 15 million premium users (Sturtevant, 2014. The company was founded in 2006 by Daniel Ek and Martin Lorentzon. Ek was one of the founders of Skype and Lorentzon had experience working for telecommunications companies (Khan, 2015.

Nutshell

Nutshell is a social networking site designed for musicians. It allows musicians to create profiles, connect with friends and other musicians, share photos, and create events together. Nutshell also allows musicians to post music and sell their recordings through the platform (Bigger, 2017. Nutshell was created by Mackenzie Richman who received his business degree from Babson Cplege in 2012. Richman’s goal was to allow musicians to create a community where they could form connections and promote their music (Bigger, 2017.

Integration of Spotify and Nutshell

As both Spotify and Nutshell are similar in purpose, integration between the two platforms would be beneficial. With integration, musicians would be able to use both Nutshell and Spotify to connect with other musicians and promote their music. It would allow musicians to find new audiences and increase their fan base. For example, if a musician in Canada was using Nutshell and had an upcoming gig in Boston, he/she could look on Nutshell’s calendar and see that there was an artist from Boston who was hosting an event in Boston on the same night as the gig. The Canadian artist could then contact the artist from Boston through either Nutshell or Spotify to make plans for them to meet up before or after the show. This would give them an opportunity to network with each other, which would lead to future cplaborations in the future.

Benefits of Integration of Spotify and Nutshell

Integration between Nutshell and Spotify would be beneficial to both parties. From a marketing perspective, this type of integration would be beneficial to Spotify as it already has a large user base of people who use the platform regularly. This would allow Spotify to offer its services to new customers who may not have known about its existence before now. Integrating Nutshell with Spotify would also be beneficial for Nutshell as it will help them to reach a larger audience, especially those who are not familiar with their products. This is because by partnering with Spotify, it will allow Nutshell to expand beyond Facebook where they have been operating until now (Bigger, 2017.

In conclusion, integrating Spotify and Nutshell would be beneficial for both parties invpved. For example, if a musician needed space to play in New York City one weekend but did not have any information about the best places that were available, he/she could use Nutshell to search for potential venues and also see what other artists were playing at those venues that night. Integrating Spotify and Nutshell would also allow musicians to reach new audiences through both platforms as they are already used by many people around the world.

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