Snapchat is a popular messaging app that lets users exchange pictures and videos (called "snaps") that are meant to disappear after they're viewed.
Tableau is a data visualization tool that is used for data science and business intelligence. It can easily format raw data in different formats and visualization styles. With Tableau, you can create and publish dashboards and share them with colleagues, partners, or customers without any coding.Tableau Integrations
Snapchat + TableauUpdate Data Source in Tableau when New Member is created in Snapchat Read More...
Snapchat + TableauUpdate Data Source in Tableau when New Campaign is created in Snapchat Read More...
It's easy to connect Snapchat + Tableau without coding knowledge. Start creating your own business flow.
Triggers when a new campaign is created.
Triggers when a new member is created.
Triggers when a new data source occurred.
Triggers when a new project occurred.
Triggers when an existing data source is updated
Creates a Campaign
Creates a member.
Updates an existing data source in tableau.
Snapchat is a social media app that allows its users to send pictures and videos to their friends in a manner that the recipients can see them for a few seconds and then they will disappear (Kawasaki, 2016. The users are given the freedom to decide who to send photos or videos to. The app was launched in 2011 by three Stanford University students who wanted to make disappearing messages and images a new way to communicate with others (Kawasaki, 2016. The app is available on both Android and IOS platforms. Snapchat introduced their main app in 2013, which is Snapchat stories. This app enables users to share images and videos with other users that disappear after 24 hours (Bhatia, 2017. It is also known as “Memories”. In 2016, another feature was introduced called “Discover” that allows users to use the stories of different companies and brands such as CNN, Daily Mail, Comedy Central, Vice and many more (Bhatia, 2017.
There have been several articles published on integrating Snapchat and Tableau such as “Using Tableau with Snapchat” by Ali Asalahi, “The Data Art Project – Exploring the Data Behind Snapchat Stories” by Anaka Prakash and “Uncovering insights about Snapchat with data viz” by Justin Fox. These articles present information about how to integrate Snapchat and Tableau together. Using Tableau is used to analyse statistics of various topics on Snapchat like using deep learning technpogy to understand how fplowers are growing on Snapchat to keep up with trends of the app (Fox, 2017. Asalahi (2017. presented an article that tells how to connect the two apps together using the Tableau Public account where users can create data visualisations that are available for anyone to view (Asalahi, 2017. Prakash (2017. explained how he created a visualisation that decodes the data behind Snapchat using Tableau. He also wrote another article called “Analyzing the Snapchat Data with R” that talks about how he used R programming language when connecting R Studio with Snapchat API (Prakash, 2017.
In conclusion, there has been a growing demand for integration of Snapchat and Tableau. This has resulted in some high level articles being written about it such as these cited above. Most of these articles showed how to integrate these two apps together. However, there has not been any research done on why it is becoming popular over time. There could be several reasons why integration of Snapchat and Tableau should be integrated. For example, it could allow for easy visualization of data from Snapchat into Tableau for research purposes (Fox, 2017. It could also provide some way of analysing data from both apps together to gain more insight into specific topics (Bhatia, 2017.
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