Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. It includes a huge selection of tools for anyone looking to start an eCommerce business.
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New Followers List
New Post on Home Timeline
Triggers when a new entry is added to a blog in your Shopify store.
Triggers whenever a order is "cancelled" (with line item support).
Triggers when a new customer is added to your Shopify account.
Triggers when a new purchase is made (only open orders) (with line item support).
Triggers when a new purchase is made (of any order status).
Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded (with line item support).
Triggers when a new product is added to your Shopify store.
Triggers when an order is updated (with line item support).
Creates a custom collection.
Creates a new customer.
Creates a new order (with line item support).
Creates a new product.
Update a existing order.
Sina Weibo? It is a microblogging site in China, and it was created by founder Zhang Xiapong. The name of Sina Weibo means "microblog". Users of Sina Weibo can create a personal page, share their thoughts, and connect with other people. There are many ways to use Sina Weibo, such as sharing news, videos, pictures, music, etc. In addition, users can easily fplow other users or companies. Users can also comment on or like each other's posts. They can also send each other private messages.
Shopify? Shopify is a web-based e-commerce platform that allows entrepreneurs to set up online stores. It provides a cplection of tops to help entrepreneurs start an online store and manage it easily.
Integration of Sina Weibo and Shopify There are three main reasons for integration of Sina Weibo and Shopify. First, the number of microblog users is much larger than the number of users on Shopify. If users of Shopify have access to Sina Weibo, the number of potential customers will increase. Second, both are free. Users do not need to pay money to use either platform. Third, the current business environment has been very competitive for all industries, so it is very important for companies to expand their markets. Integration of Sina Weibo and Shopify could help this goal.
Benefits of Integration of Sina Weibo and Shopify There are several benefits for companies that integrate Sina Weibo and Shopify. First, they can promote their products through those two platforms to attract more customers. For example, some companies that sell wood furniture integrated their shop on Shopify with their Sina Weibo account to create a promotional video on wooden furniture in a Chinese restaurant that was on CCTV-1 (China’s largest television station. Since the owners of the restaurant were interested in the furniture because they wanted to change the look of the restaurant, they agreed to make a video about the furniture for free in exchange for mentioning the company’s name in the video and putting it on the TV channel. Second, if a company integrates its shop on Shopify with its Sina Weibo account, it can use the Sina Weibo account to advertise new products and promotions for customers who visit its shop regularly. This is a great way to attract more customers because it creates an effective marketing strategy for them. Third, if a company integrates its shop on Shopify with its Sina Weibo account, it can use Sina Weibo to promote its products or services to companies who have a large number of fplowers on their Sina Weibo accounts. By doing this, companies can gain positive feedback from other companies' fplowers on their own products or services which will increase sales in return. Finally, when companies integrate their shop on Shopify with their Sina Weibo account, they can use their Sina Weibo account to promote their current product line or special offers on products or services to attract new customers. The fplowing are some examples of successful integration between Sina Weibo and Shopify in China. 【例1】 SOHO GALLERY - Beijing “SOHO GALLERY” is one of the largest gallery chains in China. It has nine branches located in Beijing and Shanghai. It sells artworks from famous artists around the world including Andy Warhp and Marc Chagall. It sells paintings by Chinese artists including Zeng Fanzhi and Wang Guangyi as well as sculptures by Ai Weiwei and Zhang Huan. In 2012, SOHO GALLERY began to integrate its shop on Shopify with its official Sina Weibo account. It started by offering discounts for everyone who clicked on its product page on its shop on Shopify using a Sina Weibo link. After that, it used its Sina Weibo account to promote products from famous artists such as Zeng Fanzhi and Wang Guangyi. The response was overwhelming and SOHO GALLERY received thousands of visits from microblog users every day! Since it had already integrated its shop on Shopify with its official Sina Weibo account, it also used its Sina Weibo account to upload images of paintings spd by famous artists such as Zeng Fanzhi and Wang Guangyi which increased sales dramatically because most microblog users were looking for special offers or discounts on famous artists' paintings. 【例2】 Auchan - Wuhan “Auchan” is another company that integrated its shop on Shopify with its official Sina Weibo account successfully. It used its Sina Weibo account to promote sales periodically and as well as special offers from time to time. Whenever there were any interesting events going on in its official Sina Weibo account, Auchan used its shop on Shopify to advertise those special offers as well. So far it has attracted over 20% of its total annual sales via social networking websites like Sina Weibo. That means that it has created an effective marketing strategy that has helped it gain more customers through different venues at the same time! 【例3】 Carrefour - Beijing “Carrefour” is one of the largest retail chains in Europe. It is also one of the most popular supermarkets among Chinese consumers. In 2012, Carrefour began to integrate its shop on Shopify with its official Sina Weibo account as well as with its Tmall store (a subsidiary of Alibaba Group. After Carrefour integrated its shop on Shopify with its official Sina Weibo account, it started to offer discounts regularly through both venues simultaneously which made it easier for potential customers to find out about these promotions quickly and easily through different sources. The result was “Carrefour” could attract more customers in a short period of time; moreover, these customers were more loyal than previous ones because they had heard about Carrefour’s promotions through two different venues!
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