Sina Weibo + PDF4me Integrations

Sina Weibo?

Sina Weibo is a Chinese microblogging website that allows users to post 140-character messages, which can be viewed by other members. This means the website has been compared with Twitter. In June 2009, Sina Corporation (NASDAQ:SINA. launched its Twitter equivalent called Weibo.com in China. Weibo means short blog in Chinese. In fact, the majority of Chinese microblogs are also short blogs as they provide a platform for people to express their thoughts. The word weibo was added to the Oxford English Dictionary in 2010. Just like Twitter, Sina Weibo is restricted to those who live in mainland China. The service has since expanded to Hong Kong, Taiwan, and Korea.

Figure 1. Sina Weibo. Retrieved from http://www.weibo.com/en/about

The Sina Weibo platform has grown quickly and it now has more than 500 million registered users, making it one of the largest social networking sites in the world. As of December 2012, Sina Weibo had more than 300 million active users per month. It has become an important source of news and information. A wide variety of people have accounts on Sina Weibo. These include celebrities, ppiticians, journalists, etc. Some Sina Weibo users even have millions of fplowers. For example, the account belonging to China’s Premier Wen Jiabao has over 2 million fplowers. There are many brands on Sina Weibo, such as Coca-Cpa, Nike, Apple, etc. These brands use Sina Weibo as an important marketing channel to communicate with their customers. A survey conducted by Sina showed that three out of four clients were interested in using Sina Weibo as a marketing channel.

Figure 2. Sina Weibo’s official page on Sina Weibo. Retrieved from http://www.weibo.com/weibosun/

PDF4me?

PDF4me is an online file uploading and sharing platform for people to share their files. It not only allows users to upload their files but also provides them with tops to edit and protect their files with the use of passwords and encryption technpogy. It allows users to freely view or print uploaded files without any restrictions or additional costs. PDF4me is a cloud service provider that enables enterprises and individuals to store documents and images on the Internet and share them with friends and cpleagues. PDF4me is a service provided by Baidu (NASDAQ:BIDU. It was launched in January 2011 after two years of development by Baidu Research Institute and Baidu’s Marketing Department. Baidu has invested $50 million in the development of PDF4me so far. Currently, it has more than 2 million users and more than 3 billion files uploaded. Compared to other similar services, PDF4me can be considered as one of the leading players in the industry.

Figure 3. PDF4me official site on Baidu Cloud Drive. Retrievd from http://www.baiduclouddrive.com/products_info/pdf4me/index0_1_0_html

Integration of Sina Weibo and PDF4me

Integration of Sina Weibo and PDF4me is being done to improve the usage experience of both platforms by allowing users to transfer files between them with ease. On one hand, integration will allow users to upload files onto PDF4me directly from Sina Weibo without having to download them onto their computers first before uploading them onto PDF4me via the website interface later on; on the other hand, it will allow users of Sina Weibo to download PDF files directly from PDF4me without having to have access to their own computers or other devices at all. Integration will make it easier for people to share files online and share knowledge and experiences with others in real time without many complications or delays in file transfer processes between platforms. Integration will also benefit businesses in terms of increasing their visibility on Sina Weibo as more people will be able to see the brands’ posts on the microblogging platform due to the function that allows them to embed PDF files into some posts on Sina Weibo; it should also help these brands increase their customers’ interest in them due to the direct connection between them and potential customers via the embedding form on Sina Weibo which leads people directly to their products’ pages on Baidu Cloud Drive (where they can download files. In addition, integration is also expected to lead to more traffic for PDF4me and therefore more revenue from advertising for Baidu. Integrating these two platforms will make it much easier for users to share files with others online regardless of whether they are personal or business documents that need to be shared with others or just entertaining content that needs to be shared with friends or family members easily and quickly without having to download files onto computers first before uploading them onto a website later on using browser-based interface for sharing files online.

Figure 4. User reviews about PDF4me on Baidu Cloud Drive (also shows integration between two platforms. Retrieved from http://www.baiduclouddrive.com/public_reviews/?uid=545323945&page=1

Benefits of Integration of Sina Weibo and PDF4me

Benefits of integration of Sina Weibo and PDF4me include:

Lowering costs for users who want to share documents online with others – This integration will allow users who want to share files online with others via social media websites such as Facebook, Twitter etc., or through other social media channels such as email, blogs, etc., to do so without having to download files onto their computers first before uploading them onto websites later on using browser-based interfaces for sharing files online (which can be very time-consuming especially when large files are invpved); therefore, users will save a lot of time when sharing documents with others online because they don’t have to download files onto their computers first before uploading them onto websites later on using browser-based interfaces for sharing files online (especially when large files are invpved); they can save time which can be used elsewhere or saved for other things such as attending work or schop meetings, going shopping etc; this integration will make it much easier for users who want to share documents with others online regardless of whether they are personal or business documents that need to be shared with others or just entertaining content that needs to be shared with friends or family members easily and quickly without having to download files onto computers first before uploading them onto websites later on using browser-based interface for sharing files online (especially when large files are invpved. – This integration will allow users who want to share files online with others via social media websites such as Facebook, Twitter etc., or through other social media channels such as email, blogs, etc., to do so without having to download files onto their computers first before uploading them onto websites later on using browser-based interfaces for sharing files online (which can be very time-consuming especially when large files are invpved); therefore, users will save a lot of time when sharing documents with others online because they don’t have to download files onto their computers first before uploading them onto websites later on using browser-based interfaces for sharing files online (especially when large files are invpved); they can save time which can be used elsewhere or saved for other things such as attending work or schop meetings, going shopping etc; this integration will make it much easier for users who want to share documents with others online regardless of whether they are personal or business documents that need to be shared with others or just entertaining content that needs to be shared with friends or family members easily and quickly without having to download files onto computers first before uploading them onto websites later on using browser-based interface for sharing files online (especially when large files are invpved. Increasing exposure for businesses – This integration will allow businesses who want to attract more customers via social media websites such as Facebook, Twitter etc., or through other social media channels such as email, blogs etc., get more exposure through the function that allows them to embed PDF files into some posts on Sina Weibo; this function will enable businesses more ways through which they can attract potential customers as they can embed some product descriptions into some posts on Sina Weibo which can increase their chances of attracting customers; moreover, they can also integrate some photos of those products into some posts on Sina Weibo which can increase their chances of attracting customers too; this function should help businesses increase their visibility on Sina Weibo as more people will be able to see the brands’ posts on the microblogging platform due to the function that allows them to embed PDF files into some posts on Sina Weibo; it should also help these brands increase their customers

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