Integrate Sina Weibo with Ecwid

In the increasingly important Internet industry, a website is like a business card and an online shop is like an online store where customers can buy products online. In order to attract more customers and increase sales, it is necessary to improve the customer experience and the image of the online shop. The two largest online shopping websites in China, Sina Weibo and Ecwid, have set up an integration platform that allows their merchants to provide better services to their customers through the integration of Sina Weibo and Ecwid’s functions.

Integration of Sina Weibo and Ecwid is a service launched by Sina Weibo and Ecwid on August 18, 2012. Through the integration of Sina Weibo and Ecwid, merchants can use Sina Weibo to promote their products and Ecwid to sell them. Merchants can use the Sina Weibo App to find Ecwid sellers and then post links of these sellers’ products in the discussion groups on Sina Weibo, which gives them a chance to reach more customers. On the other hand, since the customers who want to buy these products post links of these products on Sina Weibo, they can see where to buy them from. Also, through integrating Sina Weibo and Ecwid’s functions, merchants can provide better services to their customers. For example, when a Facebook user goes to a page on Facebook, he or she can see related posts of his or her friends without leaving Facebook’s page. Similarly, through integrating Sina Weibo and Ecwid’s functions, when customers go to a page on Ecwid’s website, they will see related links from Sina Weibo. This can increase sales because customers can see what others are saying about the merchant’s product and decide whether or not they want to purchase the product.

Through the integration of Sina Weibo and Ecwid’s functions, merchants can provide better services to their customers. Customers will be able to see more information about the merchant’s products and make more informed decisions about which items they want to buy. Therefore, both merchants and customers will benefit from this integration.

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