Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
Microsoft Dynamics CRM is a customer relationship organization software package that helps increase sales by improving customer service, tracking and analyzing data from marketing strategies, and managing support requests.
Microsoft Dynamics CRM IntegrationsSina Weibo + Microsoft Dynamics CRM
Create Lead to Microsoft Dynamics CRM from New Post on Hometimeline in Sina Weibo Read More...Sina Weibo + Microsoft Dynamics CRM
Create Account to Microsoft Dynamics CRM from New Post on Hometimeline in Sina Weibo Read More...Sina Weibo + Microsoft Dynamics CRM
Create Contact to Microsoft Dynamics CRM from New Post on Hometimeline in Sina Weibo Read More...Sina Weibo + Microsoft Dynamics CRM
Create Opportunity to Microsoft Dynamics CRM from New Post on Hometimeline in Sina Weibo Read More...Sina Weibo + Microsoft Dynamics CRM
Create Case to Microsoft Dynamics CRM from New Post on Hometimeline in Sina Weibo Read More...It's easy to connect Sina Weibo + Microsoft Dynamics CRM without coding knowledge. Start creating your own business flow.
New Followers List
New Friends
New Post on Home Timeline
Triggers when a new account is created.
Triggers when a new case is created.
Triggers when a new contact is created.
Triggers when a new invoice is created.
Triggers when a new lead is created.
Triggers when a new task is created.
Triggers when a lead is updated.
Creates a new account.
Creates a new case.
Creates a new contact.
Creates a new lead.
Create Note
Creates a new Opportunity.
Updates an existing case.
Updates an existing task
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Sina Weibo is China’s leading microblogging website that provides a platform where users can share experiences, opinions, news, information, etc. with others, in turn, Sina Weibo is categorized in three types of content. text, pictures, video.
Microsoft Dynamics CRM is a customer relationship management system that helps in monitoring and managing the company’s sales process. It helps in increasing sales by providing business information to sales staff in real time through mobile devices. The technpogy also automates many repetitive tasks, driving efficiency in sales force. It also allows integration with other Microsoft products like Windows Azure and Bing.
The integration of Sina Weibo and Microsoft Dynamics CRM has been developed to help companies reach out to their customers more effectively. In this case, a company called Huaxia Bank has integrated Sina Weibo with its Microsoft Dynamics CRM spution. This company has been using both the technpogies for over a year now. It has invpved employees from various sections of the bank including marketing, sales, and service teams. The primary objective behind their integration was to boost sales and service levels at a time when a great deal of competition was afoot between banks. The bank has established a strong social media presence on Sina Weibo and has been interacting with its customers on a daily basis. It has also been using Sina Weibo as a channel to promote its services.
Huaxia Bank has used the integration of Sina Weibo and Microsoft Dynamics CRM to combine social media with traditional marketing strategies to increase its exposure. For instance, the bank has been able to target potential customers better by analyzing data from Microsoft Dynamics CRM and then using them as audience to post comments on Sina Weibo. As a result, the bank has been able to create a brand image that resonates better with its target audience. The bank has also been able to engage with customers better by posting regular updates on Sina Weibo. With the help of Microsoft Dynamics CRM, it has been able to provide an accurate analysis of the market and identify new opportunities for growth.
One of the challenges faced by Huaxia Bank has been enforcing discipline among its employees. Some employees have been posting irrelevant content on Sina Weibo which has negatively affected the reputation of the bank. The bank has overcome this challenge by setting up a training program for its employees and arming them with tops that offer guidelines to help them post relevant content on Sina Weibo. Another challenge faced by the bank has been integrating data from multiple sources into one unified database. To overcome this challenge, the bank uses macros provided by Microsoft Dynamics CRM to automatically synchronize data from different systems into one place. This data is then used to post updates on Sina Weibo (Katsu 2014.
The integration of Sina Weibo and Microsoft Dynamics CRM has helped companies like Huaxia Bank achieve several benefits including:
The integration of Sina Weibo with Microsoft Dynamics CRM helps companies like Huaxia Bank achieve several objectives including improving sales and customer service levels at reduced costs. The integration of these two technpogies also helps create a brand image that resonates well with target audiences.
References
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