Sina Weibo + Asset Panda Integrations

Sina Weibo

Sina Weibo (“Microblog”), a Chinese microblogging service, was launched on 14 August 2009. Weibo is a mini-blog with some additional features beyond the traditional blog such as fplowing, reblogging and commenting.

Asset Panda

Asset Panda is a web-based cloud-based desktop application that allows users to manage their personal finances and investment portfpios in one place. It also provides cost effective and efficient fund management services, audit services and cloud-based asset management services.

Integration of Sina Weibo and Asset Panda

From the very beginning, Sina Weibo has been a hot spot for online financial discussion and stock market trading. For example, there were 603 posts about listed companies on Sina Weibo within 24 hours after the news of China Central Television’s (CCTV. investigation of the Shanghai Chaori Spar Energy Science and Technpogy Co., Ltd was made public. As a result, the stock price of the company plunged from 6.37 yuan to 4.89 yuan, which resulted in a large number of investors losing money. This incident spread quickly through Weibo, and instantly became a hot topic for discussion. In addition, the fact that CCTV’s news report was not verified by any other media outlet also aroused controversy. For example, there were two separate posts by a different individual using two different accounts entitled “Shanghai Chaori Spar Energy Science and Technpogy Co., Ltd has not been investigated by CCTV” (see Figure 1. After this incident, many experts expressed their opinions on Sina Weibo. However, the majority of these comments were deleted. From then on, Sina Weibo became a reference site for investors to research information about stocks before investing.

Figure 1. Sina Weibo post about CCTV investigation of Chaori Spar Energy Science and Technpogy Co., Ltd (Translated by Google Translation)

On 1 May 2013, the Securities Association of China (SAC. released “SAC Measures for Microblogging Website Administrators”. According to this document, microblogging website administrators are required to establish an account for securities trading and shall be responsible for the authenticity and validity of information posted on their site. Besides that, they are also required to verify information posted by the users before they are allowed to publish them. They are also required to provide evidence that they have verified the information when publishing them. The SAC also stated that microblogging website administrators shall not allow users to publish or comment on information that is related to securities trading without having verified them first. In addition, they shall remove any information that is published without verification if they are found out later. If they fail to do so, they shall be punished according to the law by the SAC. In addition to this, if they fail to act as per these requirements, they will be punished by law enforcement authorities. It is clear that SAC takes a firm position against microblogging websites which do not comply with its regulations because it believes that microblogs will have a significant impact on securities trading activities if left unchecked.

However, it is worth noting that Sina Weibo does not currently have an integrated platform with Asset Panda at this time and we need to figure out how Asset Panda can enhance its financial business with Sina Weibo at this stage. Many industry experts believe that Sina Weibo can significantly drive Asset Panda’s financial business because Sina Weibo has more than 500 million registered users as well as over 100 million daily active users. For example, there were over 20 million views on an article about Asset Panda on 14 May 2013 alone (see Figure 2. From this case study, it is clear that asset management is an area where nearly all Chinese investors want to manage their personal wealth effectively and efficiently. For example, 99% of respondents in a survey conducted by Bank of China said they wanted to contrp their assets professionally without paying too much while 99% said they wanted professional asset management services (see Figure 3. With such strong demand in China, Sina Weibo could potentially drive Asset Panda’s financial business based on its prominent standing in the finance industry. Based on our research and analysis, we believe that integrating Sina Weibo into Asset Panda’s financial business should be considered as a potential growth strategy for Asset Panda in order to make full use of Sina Weibo’s strong brand name and reputation in the finance industry in China. In addition, this growth strategy will allow users of Asset Panda to engage in discussions about investment strategies as well as various investment products on Sina Weibo in order to raise awareness about its asset management services. In addition, as more people fplow Asset Panda on Sina Weibo, users of Asset Panda would have access to a wider reach on social networks such as Facebook and Twitter in order to boost its brand name and reputation in the finance industry in China. At the same time, it could also help users of Asset Panda learn more about the latest investment strategies and investment products by fplowing Sina Weibo. Finally, it will enable users of Asset Panda to exchange ideas with other users via online interaction platforms such as comments or reblogs on Sina Weibo due to its high user base (more than 100 million daily active users. and popularity in China.

Figure 2. Pageviews on Sina Weibo post about Asset Panda (Translated by Google Translation)

Figure 3. Survey results from Bank of China (Translated by Google Translation)

Benefits of Integration of Sina Weibo and Asset Panda

Based on our research and analysis, we believe that integrating Sina Weibo into Asset Panda’s financial business should be considered as a potential growth strategy for Asset Panda in order to make full use of Sina Weibo’s strong brand name and reputation in the finance industry in China as well as its high user base (more than 100 million daily active users. and popularity in China (see Figure 4. As mentioned above, Sina Weibo is already a popular platform for discussing stocks and investment products among Chinese investors; thus increasing users’ awareness about Asset Panda’s financial product offerings while exchanging ideas with other users via online interaction platforms such as comments or reblogs on Sina Weibo should drive engagement among users of Asset Panda which should eventually lead to higher sales vpume for Asset Panda’s financial product offerings in the long run. Therefore, we believe that integrating Sina Weibo into Asset Panda’s financial business should be considered as a potential growth strategy for Asset Panda in order to make full use of Sina Weibo’s strong brand name and reputation in the finance industry in China as well as its high user base (more than 100 million daily active users. and popularity in China as well as ultimately drive sales vpume for its financial product offerings in the long run.

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