Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
Amazon Seller Central empowers businesses and individuals sellers to do business on Amazon. It provides them with information about sales performance, pricing, and order management. Sellers can use the self-service tools in Seller Central to search for products, list items for sale, manage orders, and make changes to inventory – all from the convenience of their own home or office.Amazon Seller Central Integrations
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It's easy to connect Sina Weibo + Amazon Seller Central without coding knowledge. Start creating your own business flow.
Sina Weibo is a microblogging website in which users can post 140-character long messages, similar to Twitter. It has around 500 million registered users as of the end of 2014.
(a. A video introduction of Sina Weibo. https://www.youtube.com/watch?v=74X2Pf4WZrs
(b. A screenshot of Sina Weibo:
Amazon Seller Central is an online platform for sellers to manage their business on Amazon.com. It facilitates sellers to create and modify their product listings on Amazon.com.
(a. A video introduction of Amazon Seller Central. https://www.youtube.com/watch?v=LxGhxm6wcV8
(b. A screenshot of Amazon Seller Central:
In this section, I will analyse how the integration of Amazon Seller Central and Sina Weibo helps both parties to increase the influence and efficiency of their marketing strategies.
Interaction between both systems (Sina Weibo and Amazon Seller Central. reduces the process of buying and selling items from Amazon.com. Before the integration, buyers would have to visit the website or app of Amazon Seller Central directly, make a search for the product they want to buy, then add it into the cart and pay for it. The process is inconvenient compared to using Sina Weibo to search for products, because Sina Weibo already has a large user base and the users can easily interact with each other through commenting in groups or sending private messages. For example, if someone wants to buy a TV, he/she can simply make a search for “TV” in Sina Weibo, then choose the best seller from the list, view the sellers’ profile and see what other users like about that seller’s products. In Amazon, similar functions are available but it takes place on a separate page so it is less convenient than Sina Weibo. Moreover, many Chinese Internet users are not familiar with English, which makes it more difficult for them to find the information they need on Amazon Seller Central. Therefore, integrating Sina Weibo and Amazon Seller Central will make it easier for Chinese users to find out what they want to buy on Amazon and purchase it conveniently.
Having knowledge about what their customers want through Sina Weibo helps Chinese sellers to improve their market share on Amazon. Once users can find the desired products through searching on Sina Weibo, they can click on the link from their profile page instead of going directly to the official Amazon page. The seller can then manage his/her own account through Sina Weibo instead of going back to the Amazon page. This saves time and effort for both parties.
Further advantages include:
Amazon users who are familiar with Sina Weibo can enjoy many functions that are available on other social media platforms such as QQ and WeChat (such as sending private messages, posting comments. Therefore, it will no longer be necessary for them to log in separately to post comments and messages about a product if they encounter any problem or have any questions about an item that they intend to buy. In addition, it reduces the risk of encountering malicious advertising from strangers on Facebook or Twitter since users are able to communicate with friends through commenting groups or sending private messages on Sina Weibo. The interaction between Sina Weibo and Amazon Seller Central also reduces the probability of customers accidentally purchasing counterfeit products since Amazon allows users to review sellers’ products before purchasing them. In addition, weibo users who have successfully purchased an item would be willing to help others buy items from those same sellers by giving detailed reviews about their experience with those sellers’ products. As a result, this makes it easier for new customers who have never purchased before from those sellers before to trust them when making purchases.
Since there is no need for a lot of capital investment in order to start an e-commerce business in China, small businesses can compete with big corporations like Walmart or Ebay because they do not have to spend a lot of money on advertisement. If a seller is located in China but has managed to build up a good reputation in terms of quality goods and customer service by using Amazon Seller Central, then he/she can easily open up a shop on Alibaba or Tmall (the biggest online marketplace in China), which will bring their business into a larger market and reduce their workload because they do not need to maintain two websites independently anymore.
The number of internet users in China is over 700 million as of 2016, which is 150 million more than those in the US. The population of China is also expected to reach 1 billion by 2020, which means that most Chinese people will be capable of purchasing items through online shopping services such as Alibaba or Tmall in the future. However, despite having such large potential customer base, only 19% of them have ever purchased any online items before (compared to 58% in the US. Therefore, if a Chinese seller manages to sell items in China through Alibaba or Tmall, he/she can easily expand his/her business overseas by selling goods through Amazon Seller Central since that platform has millions of customers worldwide. This type of expansion can help sellers gain profits while building up a relationship with foreign clients at the same time without having to invest in advertising campaigns or other marketing expenses.
The process to integrate Sina Weibo and Amazon Seller Central may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.