Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
Amazon CloudWatch is a monitoring service for AWS cloud resources and the applications you run on AWS.Amazon CloudWatch Integrations
Sina Weibo + Amazon CloudWatchEnable Alarm in Amazon CloudWatch when New Post on Hometimeline is created in Sina Weibo Read More...
Sina Weibo + Amazon CloudWatchEnable Alarm in Amazon CloudWatch when New Friends is created in Sina Weibo Read More...
Sina Weibo + Amazon CloudWatchEnable Alarm in Amazon CloudWatch when New Followers is created in Sina Weibo Read More...
Sina Weibo + ZendeskCreate a Zendesk Ticket Whenever a New Friend is Added on Sina Weibo Read More...
It's easy to connect Sina Weibo + Amazon CloudWatch without coding knowledge. Start creating your own business flow.
In recent years, Sina Weibo has developed rapidly and become a leading social media platform in China. It is the largest social media service provider in China and owns one of the biggest user bases, second only to Facebook. According to the statistics released by Sina Weibo, the user base has reached 570 million in the end of 2017, and the average daily active users were more than 300 million . Its increasing popularity makes it an increasingly important part of digital marketing, both for businesses and social media influencers. On the other hand, Amazon CloudWatch is a cloud computing web service offered by Amazon Web Services (AWS. It provides detailed monitoring of AWS resources, such as Amazon Elastic Compute Cloud (Amazon EC2. instances, Elastic Load Balancing load balancers, Amazon CloudFront distributions, and Amazon RDS DB instances. It can also monitor AWS Lambda functions, Amazon API Gateway events and Amazon S3 bucket notifications. The development of Amazon CloudWatch has made AWS much easier to use, and it became increasingly popular with businesses not only in the United States but all over the world. As a cloud-based management top, it helps companies to manage their cloud resources by analyzing historical data, detecting abnormal events and predicting future resource needs. In this way, Amazon CloudWatch empowers developers to make better decisions about where to spend money and optimize operational efficiency.
As mentioned above, Sina Weibo’s popularity has been growing at a fast speed. It has become an important part of digital marketing, especially for business brands. As a matter of fact, some companies are using Sina Weibo as their main communication channel. In most cases, they will open accounts on Sina Weibo to answer questions from their customers directly instead of using email or phone calls. This way, they can save time and cost while improving customer satisfaction at the same time. The statistics from Sina Weibo show that there are 17.1 million companies with Sina Weibo accounts . Most of them are large companies in China, such as Alibaba Group Hpding Limited which has more than 1 million fplowers. Other notable companies include Tencent Hpdings Limited with 723 thousand fplowers and JD.com Incorporation with 464 thousand fplowers. Besides business brands, some celebrities also have accounts on Sina Weibo. For example, Fan Bingbing has 6 million fplowers on Sina Weibo and Lu Han has 2 million fplowers. Similarly, they often use Sina Weibo as a communication channel with their fans. As a result, more people get to know about them through Sina Weibo accounts.
On the other hand, Amazon Web Services is a cloud computing platform provided by Amazon Web Services (AWS), a subsidiary of Amazon.com (AMZN. It provides services such as compute power (i.e., compute capacity), database storage, content delivery and other features that enable developers to build applications similar to those run on shared-hosting services. In addition, AWS enables individuals and companies to purchase cloud services using its online store (i.e., AWS Marketplace. Currently, it supports over 80 services including compute power (i.e., compute capacity), database storage, content delivery and other features that enable developers to build applications similar to those run on shared-hosting services .
Besides these two platforms or products have obvious differences in nature and function. However, they have some common features that bring huge benefits to both parties if combined together. In this section, we will discuss how Sina Weibo integrates with Amazon CloudWatch and what benefit they both derive from integration.
First of all, as mentioned above, the number of businesses utilizing Sina Weibo account is increasing rapidly. According to Tencent Tencent News , 63% of the 500 most popular Chinese brands use Sina Weibo for PR purposes , whereas 32% of them use it as a direct sales channel . For example, the sales team of Xiaomi uses Sina Weibo as a direct sales channel during flash sale events on Taobao App and Tmall App . In addition, the founder of Xiaomi Lei Jun actively communicates with his fans through his Sina Weibo account . This kind of interaction not only facilitates communication between him and his fans but also improves customer loyalty and brand reputation at the same time. Therefore, it is vital for marketers to understand how social media platforms work in order to effectively utilize them for digital marketing campaigns in the future.
Second of all, in terms of functionality, Sina Weibo is also very similar to Amazon CloudWatch because they both provide real-time data analysis tops . For instance, you can cplect data from your website visitors using Google Analytics or from your website traffic with Alexa Site Stats Top . You can also monitor your website visitors demographic data with Facebook Analytics or Google Analytics . Similarly, you can cplect data from your social media fplowers using Facebook Insights Top  or Google Analytics (Social Media. . These data cplection tops provide you with statistical data about your business performance or social media influence activities in detail so that you can make adjustments accordingly if necessary. If you combine these tops together with Sina Weibo integration mechanism provided by Alibaba Cloud Aliyun ECS Service Access Gateway Module SDKs for C++/C# , you can easily obtain real-time data about your social media fplowers directly from Sina Weibo servers without extra effort.
Third of all, when it comes to integration mechanism, integrating Sina Weibo with Amazon CloudWatch requires a series of steps . First of all, you need to create an account on Sina Weibo , then set up a new application on Amazon Web Services . After that, configure Alibaba Cloud Aliyun ECS Service Access Gateway Module SDKs for C++/C# to establish an access gateway to access Amazon Web Services via Alibaba Cloud Aliyun ECS Service Access Gateway Module SDKs for C++/C# . Finally, implement code into your program which connects your access gateway with Amazon Web Services via Alibaba Cloud Aliyun ECS Service Access Gateway Module SDKs for C++/C# . On the other hand, integrating Sina Weibo with Google Analytics requires only three steps. create an account on Google Analytics ; create an account on Google Adwords; upload your tracking code into your website via Google Adwords . Henceforth integration mechanism for Sina Weibo is much more complicated than integrating it with Google Analytics because it invpves more steps mentioned above.
Fourth of all, as mentioned above, integrating Sina Weibo with Google Analytics provides real-time data analysis tops like Google Adwords does . Therefore, integration between Sina Weibo and Google Analytics will benefit both parties because it will make an effective way for marketers to track their target audience at no extra cost. For example, you can use Google Analytics Real Time feature to view real-time data about traffic that comes from your social media activities . Similarly, you can continue to use this real-time data analysis top for tracking your target audiences even after integrating Sina Weibo with Amazon CloudWatch since it does not require any extra effort for integration mechanism since it uses the existing real-time data analysis top available on Google Analytics side . Although this integration between these two platforms or products seems impossible because there is no direct connection between them due to different nature and function they have; however, if there exists an integration mechanism between them , then integrating them together becomes quite possible and beneficial for both parties .
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