Integrate Shopify with Mixpanel

Appy Pie Connect allows you to automate multiple workflows between Shopify and Mixpanel

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About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. It includes a huge selection of tools for anyone looking to start an eCommerce business.

About Mixpanel

Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.

Want to explore Shopify + Mixpanel quick connects for faster integration? Here’s our list of the best Shopify + Mixpanel quick connects.

Explore quick connects
Connect Shopify + Mixpanel in easier way

It's easy to connect Shopify + Mixpanel without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Blog Entry

    Triggers when a new entry is added to a blog in your Shopify store.

  • New Cancelled Order

    Triggers whenever a order is "cancelled" (with line item support).

  • New Customer

    Triggers when a new customer is added to your Shopify account.

  • New Order

    Triggers when a new purchase is made (only open orders) (with line item support).

  • New Order (Any Status)

    Triggers when a new purchase is made (of any order status).

  • New Paid Order

    Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded (with line item support).

  • New Product

    Triggers when a new product is added to your Shopify store.

  • Updated Order

    Triggers when an order is updated (with line item support).

  • Actions
  • Create Custom Collection

    Creates a custom collection.

  • Create Customer

    Creates a new customer.

  • Create Order

    Creates a new order (with line item support).

  • Create Product

    Creates a new product.

  • Update Order

    Update a existing order.

  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

How Shopify & Mixpanel Integrations Work

  1. Step 1: Choose Shopify as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Mixpanel as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Shopify to Mixpanel.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Shopify and Mixpanel

Shopify?

Shopify is an e-commerce company that has been in the industry for a long time. It was founded by Tobias Lütke, Daniel Weinand, and Scott Lake. The company was started in 2004 as a drop shipping company. It was then renamed to Shopify in 2006 (Seelye. In 2015, Shopify had more than 600,000 merchants using its platform (“Shopify”. It has been able to establish itself as the leader in the platform due to its great features and customer service.

Shopify offers its services to all types of users, from individuals to large enterprises. They are known for their ease of use and accessibility to even non tech savvy people. Hence, they have a wide range of customers with different needs and requirements. Shopify also offers a wide range of apps and extensions for many different businesses, which allows the customers to customize their store as they see fit.

The platform is designed to be used by anyone, regardless of their technical skills. Therefore, a person who has never touched a computer before can easily set up a store within a few hours. Shopify is also very flexible with its payment methods. The payment methods can be customized by the merchant based on his or her needs. In addition to this, Shopify has a great domain name service that aids the business owners when it comes to choosing the perfect domain name for their business (“Shopify”.

Shopify offers great customer support, which makes the platform very easy to use. The main goal of helping the customers respve their problems is achieved through live chat as well as over the phone (“Shopify”. The live help feature allows the customer to ask questions without getting transferred from agent to agent, thus saving time and energy. To simply put it, Shopify is a place where any customer can easily set up his or her own e-commerce business.

Mixpanel?

Mixpanel is a SaaS analytics platform that allows the user to track and analyze customer behavior. It was started by Suhail Doshi and Steve Falco in 2008. Their philosophy has always been "make data useful" and with that, they created Mixpanel (“Mixpanel”. Mixpanel allows the user to track event-based actions by the user such as signing up for an account or making a purchase online. The data cplected by Mixpanel can be used as actionable insights for their customers. The information gathered by Mixpanel helps in improving the user experience and making a product that users love using (“Mixpanel”. Mixpanel offers three different plans for its users depending on their usage needs and financial means. business plan, professional plan and starter plan.

Integration of Shopify and Mixpanel

Shopify offers an integration of Mixpanel with its platform so that the end users can track their data for better understanding of their customers. The integration gives the user insight into his overall performance based on his events selected on Mixpanel dashboard. This allows the user to make crucial business decisions based on his data analysis. For example, if there is a sudden increase in orders from new markets, then he can take necessary steps accordingly (“Shopify”. The integration enables the user to create segments based on customer data and use them for further analysis. Segments can also be created on actions done by customers such as making an order or checking out (“Shopify”. All these point to one thing, which is that both platforms complement each other and make a powerful combination when integrated together.

Benefits of Integration of Shopify and Mixpanel

Integration of Shopify and Mixpanel provides various benefits for both parties invpved in the transaction. For example, during signups, Mixpanel allows the user to add tags and variables for every unique visitor. These tags allow him to track visitors from different sources and compare them with his current customers (“Shopify”. This allows him to understand how effective his marketing campaigns are and what direction he should take his marketing campaign to improve sales and increase ROI. For instance, if there is a spike in visits from Instagram, then he can prioritize his efforts on Instagram as opposed to Google AdWords or Facebook ads (“Shopify”. This will help him reach his target audience faster and generate more sales for his business in the process. Hence, it can be said that integration of Shopify and Mixpanel will give more actionable insights to both the end user as well as Shopify.

It can be concluded from the above discussion that integration of Shopify with Mixpanel improves their respective performance. Integration of Shopify with Mixpanel allows easy tracking of customer activities on your store. This helps you understand your customers better and helps you increase sales and profits.

The process to integrate Shopify and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on January 25,2023 05:21 pm