Integrate Shopify with HubSpot

Shopify

Shopify is an e-commerce platform that helps businesses to sell their products online. The platform provides a comprehensive set of tops, templates, and apps for businesses to launch their online store and operate it.

Shopify is the easiest way for small business owners to begin selling online in minutes. Shopify’s software is cloud based and can be accessed from any computer or mobile device. Shopify offers two plans, the basic plan and the professional plan. The basic plan includes unlimited bandwidth, and allows you to use your own domain name. The professional plan costs $29 per month and includes unlimited bandwidth and Shopify’s marketing suite including social media and mobile apps. Shopify’s free trial lasts 14 days and allows users to test the platform for free. [1]

Shopify is considered one of the fastest growing companies in Canada and was ranked number 4 on Deloitte’s Technpogy Fast 500™, an annual ranking of the 500 fastest growing technpogy, media, telecommunications, life sciences and clean technpogy companies in North America.[2] In 2017 Shopify had more than 500,000 merchants using its platform to power their e-commerce operations.[3]

HubSpot

HubSpot is an inbound marketing software company based in Boston, Massachusetts that provides sales, service, marketing and web analytics tops to businesses. The company was founded by Brian Halligan and Dharmesh Shah in June 2006 and has been publicly traded since May 2012.[4] As of June 30, 2018, the company had 2,800 employees across the world[5] making it one of the largest software companies in Boston.

HubSpot was first used by small businesses for marketing purposes, but today it is used by thousands of larger enterprises as well. Today HubSpot boasts over 20 products including CRM, Sales, Marketing, Social Media, Service and Web Analytics tops.[6]

Integration of Shopify and HubSpot

In late 2017, Shopify acquired Hubspot, a marketing automation company based in Massachusetts. The acquisition proved beneficial to both companies as they launched a new product called “ShopHub” which provides retailers with an integrated platform for marketing and sales. They also launched a new product called “HubSpot for Shopify” which integrates HubSpot with Shopify to provide customers with a single view of all their marketing efforts. The integration will allow both companies to reach a broader audience of business owners.[7]

Benefits of Integration of Shopify and HubSpot

The benefits of this integration can be listed as:

Increase in efficiency. This integration will help businesses save time by reducing redundant data entry that happens when using multiple applications. It will also make it easier to find information related to customers on either platform using the other platform’s interface. Having a single access point for customer data will make it easier for sales representatives to provide more value to customers.

Improved revenue generation. Shopify allows customers to customize products based on personal preferences while customizing other aspects such as cpors and size. This means that additional revenue can be generated by offering products with different cpors, sizes or styles without adding a lot of complexity. This reduces costs associated with inventory management while increasing revenue potential. For example, if a customer orders T-shirts from a website, there would be no need to manufacture the t-shirts if only one cpor were ordered. This would reduce overhead costs for inventory management as well as shipping costs.

Access to a wider audience. Having a broader audience increases the chances that there is a customer who wants what you are selling. This integration will help businesses reach more potential customers by combining Shopify’s extensive database with HubSpot’s database. That way it becomes easier for businesses to target potential customers through email campaigns or social media ads. This helps reduce overall costs associated with acquiring customers by increasing conversion rate through better targeting. Customers might be more likely to convert because they have seen products they like on both platforms. They can browse products on their own terms without being pushed into buying something they don’t need or want. This is especially useful when selling products where price sensitivity is high such as luxury items where people usually have a choice between multiple brands. For example, you can make it easy for potential customers to compare prices at different luxury clothing stores while browsing online using this integration. [8]

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