Integrate ServiceNow with ActiveCampaign

Appy Pie Connect allows you to automate multiple workflows between ServiceNow and ActiveCampaign

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About ServiceNow

ServiceNow is the only enterprise cloud platform that accelerates IT Service Management (ITSM) transformation. It gives organizations the agility and responsiveness they need to adapt in an increasingly digital world while giving IT departments the tools they require to be successful.

About ActiveCampaign

ActiveCampaign is the leading all-in-one marketing automation platform that provides advanced email marketing automation, web tracking, and analytics, empowering your team to send beautiful emails that grow revenue, recruiting tools that attract top talent, and lead scoring.

Want to explore ServiceNow + ActiveCampaign quick connects for faster integration? Here’s our list of the best ServiceNow + ActiveCampaign quick connects.

Explore quick connects

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Connect ServiceNow + ActiveCampaign in easier way

It's easy to connect ServiceNow + ActiveCampaign without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Record

    Triggers when a new record is created.

  • Updated Record

    Triggers when a record is update.

  • New Contact Note

    Triggers when a new contact note is added.

  • New Updated Account

    Triggers when a account is added or existing account's details are updated.

  • New or Updated Contact

    Triggers when a new contact is added or existing contact's details are updated.

  • Actions
  • Create Record

    Creates a new record in a table.

  • Update Record

    Update a old record in a table.

  • Add Contact Note

    Adds new contact note.

  • Add Remove Tag From Contact

    Add or remove tag from a contact.

  • Create/Update Contact

    Creates a new contact.

How ServiceNow & ActiveCampaign Integrations Work

  1. Step 1: Choose ServiceNow as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick ActiveCampaign as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from ServiceNow to ActiveCampaign.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of ServiceNow and ActiveCampaign


ServiceNow is a cloud-based platform that helps businesses manage digital services, such as customer support, human resources and IT. It was developed by Jack Gillis and Fred Luddy in 2006 and has been operating since then. The two men are the founders of ServiceNow. In 2007, the company was renamed to ServiceNow and raised $10 million in venture capital funding from Bessemer Venture Partners and Lightspeed Venture Partners. In 2008, it raised over $8 million from Hummer Winblad Venture Partners.


ActiveCampaign is a CRM (Customer Relationship Management. service that helps users build their own marketing automation platforms. ActiveCampaign helps businesses use technpogy to automate their marketing efforts and track their overall performance. Some of the main features that ActiveCampaign offers are email marketing, email automation, email list segmentation, landing page creation, reporting, etc.

Integration of ServiceNow and ActiveCampaign

Each piece of software has its own purpose for being used. But one can’t deny the importance of both of them. They help businesses succeed in their business goals, but they don’t do much on their own. That’s why there’s an option for integrating them together in order to make up for their weaknesses. For instance, you can use ServiceNow to create a custom automation rule in order to trigger an email campaign in ActiveCampaign. The integration makes up for the deficiency of both products.

Benefits of Integration of ServiceNow and ActiveCampaign

The benefits of this integration are hard to miss. Let us take a look at some of them:

With ActiveCampaign, you can send an automated email to every customer who purchased from your store on Black Friday or Cyber Monday. You can also schedule these emails to be sent out after Christmas or on New Year’s Day. With ServiceNow, you can create a custom automation rule which will trigger an email campaign based on what customers purchased on Black Friday or Cyber Monday. This way, you can encourage customers to purchase more from your store during the hpidays by sending them personalized discount codes for their purchases and informing them about other hpiday deals available on your site. Sending out these customized emails is much easier with ServiceNow than with ActiveCampaign as it requires some coding and knowledge about coding languages like PHP or JavaScript. That’s why it might be hard for some people to set this up on their own. But with ServiceNow, you won’t have to worry about any difficulties. You can simply create a new automation rule with a few clicks and customize it as you wish. You can also easily find out how many customers have opened your emails and how many of them have clicked on any links inside your email when you add all of them into your customer database in ServiceNow. With ActiveCampaign, you can add all of your customers to segments and send out emails based on those segments via autoresponders, well, now you know that it’s pretty hard to do all this work manually. You are going to need some time to figure out how to set up everything and you will also need some technical skills to do so (which most likely not every business owner has. With ServiceNow, these tasks become much easier because you can just create a new automation rule and let the software do everything else for you! All you have to do is just import your customer database from ActiveCampaign into ServiceNow and let it work its magic! In case you want to do it manually, there is nothing wrong with doing that either because the process will go smoothly without any problems whatsoever! If a customer updated his/her information on your site with his/her most up-to-date information (such as phone number or email address), then with ServiceNow you can automatically run an update through ActiveCampaign’s API and update the information stored in your database accordingly with the most recent data that come from ActiveCampaign’s API. So essentially what happens is that whenever something changes in ActiveCampaign, this change is synced with your database in ServiceNow so that you don’t have to repeat the process manually! With ActiveCampaign, you can easily segment all of your customers based on their data and customize your email campaign according to each segment (the best part about using the software in this situation is that you can simply set up everything once and then forget about repeating it ever again. With ServiceNow, you are going to need some coding skills if you want to segment your customers based on their data in ActiveCampaign and send out emails based on the segment they fall under (this might sound more appealing if you are using one particular segment rather than multiple segments.

The process to integrate ServiceNow and ActiveCampaign may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on March 14,2023 02:59 pm