Integrate Sendinblue with Google Ads

Sendinblue is a company that was created in 2011 by BNP Paribas, the leading French bank. It currently serves more than 250,000 customers, worldwide. Google Ads is an advertising platform developed by Google that allows businesses to display ads on Google Search Network, YouTube, and Google Display Network, which also includes web sites on Google Search Network. It also enables businesses to create text-based ads based on keywords, targeted at users who are looking for specific information on the internet.

One of Sendinblue’s main goals is to simplify the way companies send, manage, and track their payments. Based on this goal, Sendinblue integrated with Google Ads at some point in time to create an easy way for its customers to track the results of their Google Ads campaigns. Sendinblue has added Google AdWords labels to its invoicing system (see Chart 1. By doing so, Sendinblue customers can easily track the campaign’s performance on one single page.

Chart 1. Example of Sendinblue invoice with Custom Labels for Google Ads campaigns

This integration allowed Sendinblue to provide new functionalities for its customers. For example, Sendinblue can now show its customers if they are using too much money on an advertising campaign. If there is no activity on the linked Google Ads account, Sendinblue will show that there was no activity during the last 14 days or 30 days. Alternatively, if there was activity within the past 30 days but not within the past 14 days, Sendinblue will show that there was activity sometime between 14 and 30 days ago. I think the chart below illustrates this very well:

Chart 2. Example of activity within past 30 days and 14 days

Also, since the launch of this integration, Sendinblue has been providing statistics about each one of its customers’ Google AdWords campaigns. This feature helps its customers to better understand their campaigns and improve them accordingly. For example, one of Sendinblue’s customers informed us that he could track his campaigns much better and that he was able to optimize his campaigns and increase his ROI. Additionally, another customer reported that he was able to better understand how high bids affect his CTR (click through rate.

Sendinblue provides several tops for its customers such as. full-service payment sputions, payment receipts for purchase orders and invoices management (see below), online surveys, automated invoicing via email and much more.

Chart 3. Example of an Invoice sent via Email

After conducting our analysis we came up with the fplowing conclusions:

The goal of Sendinblue and Google Ads is to provide helpful tops and services to their customers that will help them meet their needs. For this reason, Sendinblue decided to integrate with Google Ads because it helped its customers get a clear idea about the performance of their Google Ads accounts. In addition, Google Ads provided Sendinblue with a spution to help its customer track their campaign expenses at a lower cost than other spution providers such as AdEspresso or Adwords Campaign Experiments.

Also, we have noticed that the integration between Sendinblue and Google Ads has helped both companies reach their goals. This integration allowed Sendinblue to offer a new service to its customers while it also helped Google Ads to expand its customer base. As a result, this type of integration encouraged Sendinblue to continue improving its services and products to keep up with customer expectations. The same goes for Google Ads as well. In other words, this integration allowed both companies to compete in their respective markets while adapting their products and services according to their clients’ needs.

The process to integrate Sendinblue and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.