Integrate Sendinblue with Etsy

Sendinblue?

SendinBlue is a cloud based, low cost email provider. SendinBlue provides the fplowing services for consumers, small businesses and enterprises. It allows users to send emails at a low cost and it also allows users to receive emails from multiple sources in one inbox. SendinBlue offers a free plan with limited features as well as a premium plan.

Etsy?

Etsy is an online marketplace for handmade items and vintage goods. It was founded in 2005 by Rob Kalin, Chris Maguire and Haim Schoppik. Etsy is based in Brooklyn, New York. The company has seen steady growth in revenue since its inception, with total revenues of $195 million in 2015. In May 2018, the company reached a decision to move from a public to a private company. The company decided to continue its operations as an independent entity but the decision allowed the company to avoid being subjected to investor scrutiny and short term pressure that could impact its long term viability.

Integration of Sendinblue and Etsy

Competition is always good for business because it helps companies grow and develop, but SendinBlue and Etsy have been able to work together and coexist with each other without hurting each other’s business. The integration of SendinBlue and Etsy creates synergies that add value for both companies. For instance, Etsy can now reach a larger audience through SendinBlue. For all those who receive emails from Etsy, will also be able to receive emails from SendinBlue hence expanding their market reach.

Etsy also saves money by using SendinBlue because they do not have to invest in technpogy or infrastructure while SendinBlue uses Etsy’s existing infrastructure to expand its reach. This saves SendinBlue money spent on marketing and advertising thus making it more profitable. For example, since Etsy has been able to save money on marketing, they can use their saved money to invest in creating better technpogy for their users. At the same time, SendinBlue has been able to expand its reach and market share by expanding into the handmade goods niche which is what Etsy specializes in.

Benefits of Integration of Sendinblue and Etsy

The integration of Sendinblue and Etsy has benefited both companies in a number of ways. Firstly, it has increased sales for both companies. Since the integration has created synergies between the two companies, the market reach for both companies has increased meaning that both companies are selling more products than they were before the integration. More sales mean increased revenue for both companies. Secondly, it has increased traffic to both companies websites since both companies are providing information about each other’s products and services on their sites. Thirdly, it has helped to create a sense of trust between customers of both companies since they share a common user base and therefore customers know that if they have any concerns about either site, they can easily contact customer support of either site and someone will be able to answer their questions or help them out with their issues. Lastly, it has helped to improve customer service for both companies because they share a common customer base hence they can cross train their customer support staff so that they can better respond to customer queries.

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