Integrate Sendinblue with Downtime Alert

Sendinblue?

Sendinblue is the most complete SMTP/API spution for eCommerce. It allows sending transactional and marketing emails as well as automations.

Here are some of its remarkable features:

Easy to install and integrate

Manage all your sending from a single dashboard

Send personalized emails with dynamic content (i.e.. name, email, …)

Automation. Create and send automated emails at the right time

Send unlimited emails with the free plan

Bulk sending. Send up to 5K emails per day (free plan. or up to 400k emails per day (premium plan)

Support for SMTP, API and Postman

Unlimited lists, templates and product catalogs

Import/export contacts from/to your CRM (CRM integrations with Postini, Salesforce, Mailchimp, Zoho, Hubspot, …)

Segmentation. Segment your audience by more than 200 parameters. Or use their advanced segmentation engine which lets you create segments with no limits. You can even create segments based on the behavior of your subscribers (non-opened, opened partially or read fully, bounced, clicked, …)

Downtime Alert is a service that monitors websites and applications for downtime and alerts you via SMS message when it happens. It also allows you to monitor your online presence on social networks such as Facebook and Twitter. The service has been discontinued in July 2017. For more information about Downtime Alert please visit downtaalert.com.

Sendinblue provides a simple API for integrating with any eCommerce platform or CRM. The integration is done directly through the Sendinblue dashboard. There are two methods to integrate. HTTP POST or SMTP. In this case we will integrate using HTTP POST since it’s faster and lighter. With this method, the data is sent directly through the network without sending an email which saves a lot of time. This method is recommended for sending a high vpume of emails. For more information about Sendinblue API integration please visit Sendinblue documentation.

This is how Sendinblue API integration works:

The user clicks the button “send” and the order is created in Sendinblue Once the order is created in Sendinblue, we send an HTTP POST request to the Sendinblue API with the order details (product info, email addresses, recipients, …. We will then get a response from Sendinblue telling us that our email has been sent successfully or that something went wrong. We can also get some information about what went wrong with our email if it was sent successfully. We save the response in our database. You can view it anytime in your account under “Mailings > Orders”. We keep a copy of the email in our database for 30 days so we can detect bounces later on if needed. Our system will automatically check if the email was delivered or not depending on what kind of delivery we chose (bounce detection, delivery confirmation, etc.. If the email was delivered successfully we will set a flag “Sent successfully” in our database so we can exclude it from future sends. If there was an issue during sending or delivery we will set a flag “Bounce detection needed” in our database so we can later on check if there were any bounces and take action based on what kind of bounce it was (soft bounce, hard bounce, etc. With this method we don’t have to log into our account to check for bounces manually but rather rely on our software to do it for us automatically. This saves us a lot of time and effort since we will get all information right away when it happens. We also have all our messages in one place so we don’t have to go searching all over to find them. If we want to add more recipients after sending our email we just need to republish it to our Sendinblue account and our system will generate a new order with the new recipients and then retry sending it again automatically without us having to do anything else within our system. This is how it looks like when you run the automation from your Shopify store. Click here to see how it looks like if you integrate it with another eCommerce platform or CRM. B. Benefits of Integration of Sendinblue and Downtime Alert The main benefit is obviously being able to send emails even if your website is down or experiencing any kind of trouble. It’s a huge advantage over other competitors because you can deliver your order even if your website isn’t working properly. You could use it to redirect your customers to another website, send them an email telling them that their order has been sent already or let them know that they should come back later when your website is working again. Another big advantage is getting real time alerts when your website experiences downtime which allows you to fix issues faster before they get out of hand. When you’re running an online business and your website is down, you lose money immediately because your customers can’t buy products from you anymore until everything is back up again. This is why it’s very important to find out as soon as possible when your website goes down and fix it before you lose too much money or ruin your reputation by keeping your site down too long without informing anyone about it. If your website goes down today, there’s a good chance that someone will search for “yourwebsiteisdown” or “whyissitemywebsitedown” on Google in hopes of finding out why their favorite website isn’t working or whether it will be back up again soon or not. So you would have a chance of losing a lot of traffic if you don’t address this quickly enough by fixing whatever went wrong and launching a campaign informing people about what happened and when your website will be back up again. C. Conclusion As you can see there are many benefits to integrating Sendinblue and Downtime Alert together which makes this automation very powerful! A few years ago I had a client whose website was experiencing downtime on a regular basis due to WordPress plugins being outdated or infected by malware scripts who hacked into his site every few months causing his servers to crash. I used this automation to notify him every time his site was down by sending him an SMS message which allowed him to take action before losing too much money and/or letting his reputation suffer by having his site down too long without telling anyone about it. He used this top every single time his site was down which saved him a lot of money by not losing potential sales while also preventing his reputation from suffering because he was able to inform his customers about the outage quickly right away instead of letting them wonder for days if his site was ever going to be back up again. I hope you found this article useful! Feel free to contact me if you have any questions regarding this automation or if you want me to build one for your eCommerce store! You can also request a quote here or reach me directly at [email protected]

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