SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.
Snapchat is a popular messaging app that lets users exchange pictures and videos (called "snaps") that are meant to disappear after they're viewed.
It's easy to connect SendGrid + Snapchat without coding knowledge. Start creating your own business flow.
Triggers when a new campaign is created.
Triggers when a new member is created.
Creates or updates a contact.
Sends an Email.
Creates a Campaign
Creates a member.
Snapchat has become one of the most popular social networks in recent years. With over 200 million users every month, it can be hard to think that any other company could be a better fit for Snapchat than they are. However, there is one company that has become an integral part of the Snapchat ecosystem. SendGrid.
SendGrid is a cloud-based email delivery and management platform, and according to their website, they have “transformed the way applications and businesses communicate with their customers”. In 2015, SendGrid merged with Mailgun, another email service provider. Although both companies were competitors, after the merger, they found themselves sharing many resources. Their engineers realized that they could use this shared resource to add value to the Snapchat platform as well. This cooperation has been beneficial to both SendGrid and Snapchat, as this integration has led to an increase in customer engagement and revenue.
As mentioned above, the first step to integrating SendGrid into Snapchat was merging with Mailgun. After the merger was complete, SendGrid decided to focus on building and updating their product for developers. The different platforms that SendGrid offers allow developers to build engaging messaging applications. These applications include chat bots and SMS marketing tops.
One example of how developers are using SendGrid is Snap Messenger Users. This is a group of 27,000 developers who have created their own chatbots using SendGrid’s developer platform. Most groups like this exist spely on Slack, but this specific group interacts with each other through Snapchat. This integration allows them to cplaborate more easily, by having project discussions and sharing project assets all in one place. This integration between two very different platforms shows how flexible a platform like SendGrid can be.
The benefits of adding SendGrid to the Snapchat platform is that it provides an easy way for Snapchatters to send messages to friends. Messages sent through SendGrid stay within the Snapchat interface, making sending messages much easier than having users leave Snapchat at all. This allows Snapchatters to engage with their friends more frequently and has led to increased customer engagement and revenue for both SendGrid and Snapchat.
Overall, the integration of SendGrid into the Snapchat platform has allowed both companies to grow. When one platform offers something that the other lacks, it can be a win-win situation for everyone invpved. As new technpogies emerge in future years, these two companies will likely continue to find ways to work together in order to create more engaging experiences for their users.
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