Integrate SendGrid with ServiceNow

Appy Pie Connect allows you to automate multiple workflows between SendGrid and ServiceNow

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About SendGrid

SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.

About ServiceNow

ServiceNow is the only enterprise cloud platform that accelerates IT Service Management (ITSM) transformation. It gives organizations the agility and responsiveness they need to adapt in an increasingly digital world while giving IT departments the tools they require to be successful.

Want to explore SendGrid + ServiceNow quick connects for faster integration? Here’s our list of the best SendGrid + ServiceNow quick connects.

Explore quick connects

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Connect SendGrid + ServiceNow in easier way

It's easy to connect SendGrid + ServiceNow without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Record

    Triggers when a new record is created.

  • Updated Record

    Triggers when a record is update.

  • Actions
  • Add Update contact

    Creates or updates a contact.

  • Send Email

    Sends an Email.

  • Create Record

    Creates a new record in a table.

  • Update Record

    Update a old record in a table.

How SendGrid & ServiceNow Integrations Work

  1. Step 1: Choose SendGrid as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick ServiceNow as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from SendGrid to ServiceNow.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of SendGrid and ServiceNow


SendGrid is a cloud-based email service provider. It can be used to send transactional and marketing emails, SMS and push notifications, automated workflows, and more. SendGrid helps millions of customers across 195 countries reach their customers with confidence.


ServiceNow is an enterprise IT company that develops products for service management. Headquartered in Santa Clara, California, it has approximately 5,000 employees worldwide.

Integration of SendGrid and ServiceNow

SendGrid integrates with ServiceNow to enable its customers to send emails from ServiceNow. The integration will be achieved by using APIs.

Benefits of Integration of SendGrid and ServiceNow

There are many benefits of integrating SendGrid and ServiceNow. Some of them are as fplows:

Efficient Customer Communication. In ServiceNow, users can create tickets to notify their customers about system downtime. But this process may take time due to lack of communication channels between the two companies. SendGrid enables the user to send messages to the customer via emails quickly. Nowadays, most customers prefer receiving updates or notifications via email rather than texts in order to get information faster. Improved Customer Experience. If a system goes down, the customer wants to know about it right away. So the system has to communicate with them as soon as possible in order to restore their trust in the company. SendGrid allows ServiceNow to send updates to its customers through emails quickly. This way, customers are informed about their issues in a timely manner. Cost Savings. Sending emails to customers requires a lot of time and effort. By integrating SendGrid and ServiceNow, users can take advantage of analytics and automation features in both platforms to save time and money. Customers can receive information about their problems fast, which saves time for engineers, who can focus on other aspects of their jobs. Reduced Risk of Unwanted E-mails. Most companies have an anti-spam ppicy that requires sending emails from their domains only. By integrating SendGrid with ServiceNow, users can take advantage of SendGrid’s anti-spam spution, which prevents unwanted emails from being sent to customers. For example, it prevents phishing attempts by verifying the IP address of each email sent out. Easy Reporting. ServiceNow has excellent reporting tops that allow users to generate reports by using data from various sources, such as tickets, incidents, broadcasts, and so on. Users can also generate reports by using data from applications integrated with ServiceNow, such as JIRA and PagerDuty. Now users can easily integrate SendGrid with ServiceNow via APIs to manage all their email-related communications through one place.

The process to integrate SendGrid and ServiceNow may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm