Integrate SendGrid with Mixpanel

Appy Pie Connect allows you to automate multiple workflows between SendGrid and Mixpanel

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About SendGrid

SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.

About Mixpanel

Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.

Want to explore SendGrid + Mixpanel quick connects for faster integration? Here’s our list of the best SendGrid + Mixpanel quick connects.

Explore quick connects
Connect SendGrid + Mixpanel in easier way

It's easy to connect SendGrid + Mixpanel without coding knowledge. Start creating your own business flow.

  • Triggers
  • Actions
  • Add Update contact

    Creates or updates a contact.

  • Send Email

    Sends an Email.

  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

How SendGrid & Mixpanel Integrations Work

  1. Step 1: Choose SendGrid as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Mixpanel as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from SendGrid to Mixpanel.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of SendGrid and Mixpanel


  • A web service that allows companies to send emails at a low cost
  • Pioneered by the founders of Rackspace, this allowed developers send emails through a simple REST API.


  • A real-time analytics platform for mobile and web apps
  • Analyze customer engagement, retention, and revenue at scale.

Integration of SendGrid and Mixpanel

  • Mixpanel's support for SendGrid SMTP has been available since September 2012. The integration helps in sending event data to Mixpanel from any device, not just mobile devices. It supports both one-off events and recurring events which are explained below.
  • One-Off Events

  • A user clicks on a button on a website or an email to interact with the application. A one-off event is triggered when the user clicks on the "Submit" button on either the website or the email. This event is sent to Mixpanel via a JSON request.
    • Recurring Events

  • For instance, a person signs up for a newsletter, and then subscribes to receive more news alerts each week. Subscribing to a newsletter and receiving weekly news alerts are examples of recurring events. A recurring event will be sent to Mixpanel, when a user performs an action that triggers an event (for example, clicking on a news alert. The recurring event will be sent to Mixpanel every time the user performs this action (clicking on a news alert.
    • Conclusion:

  • Mixpanel's integration with SendGrid helps customers get more insights about their users and customers, thereby helping them to achieve their business goals. Also, it enables them to expand their business by enabling them to track their customers across all platforms like mobile apps, websites etc., and hence make business decisions based on this data. By integrating these two services, SendGrid is making the lives of its customers easier and giving them more insight into their customers thereby helping them make better business decisions.
  • The process to integrate SendGrid and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

    Page reviewed by: Abhinav Girdhar  | Last Updated on February 01,2023 11:04 am