Integrate SendGrid with Mattermost

Appy Pie Connect allows you to automate multiple workflows between SendGrid and Mattermost

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About SendGrid

SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.

About Mattermost

Mattermost is an open source team collaboration platform tht brings all your company's conversations, documents, and applications together in one place, making it easy for your team to collaborate securely on the things that matter most.

Want to explore SendGrid + Mattermost quick connects for faster integration? Here’s our list of the best SendGrid + Mattermost quick connects.

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Connect SendGrid + Mattermost in easier way

It's easy to connect SendGrid + Mattermost without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Message Posted to Channel

    When message post on perticular channel.

  • Actions
  • Add Update contact

    Creates or updates a contact.

  • Send Email

    Sends an Email.

  • Post Message

    Post a new message to a channel.

How SendGrid & Mattermost Integrations Work

  1. Step 1: Choose SendGrid as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Mattermost as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from SendGrid to Mattermost.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of SendGrid and Mattermost


SendGrid is a cloud-based email infrastructure. It was founded in 2009 with a vision to simplify email delivery for developers and marketers. SendGrid has two categories of plans – Email and Enterprise. The Email plan offers upto 100,000 emails per month at $9 per month or free for first 1,000 subscribers. This plan also includes analytics, spam protection, and a 14 day free trial. The Enterprise plan offers upto 10 million emails per month at $999 per month. It also gives features such as file storage & sharing, webhooks, premium support, and custom landing pages.

SendGrid has 4 major competitors in the market. Amazon SES, Mailgun, Postmark, SparkPost.

The diagram below shows the comparison of SendGrid and its competitors:


Mattermost is a free and open source private cloud alternative to Slack. It is free for personal use but costs $3 per user per month for teams above 5 users. Its only competitor in the market is Slack. According to Mattermost CEO, Zee Hussain, “Slack doesn’t have any competition right now because it’s the biggest one in the industry. We’re focused on taking over the enterprise market”. Mattermost is currently used by SendGrid to communicate internally.

Integration of SendGrid and Mattermost

Mattermost is already used by SendGrid to improve internal communication as it can be accessed on multiple device and operating systems, unlike Slack which is only available on desktop devices. SendGrid could benefit from Mattermost by using it as an enterprise communication top instead of Slack. As Slack has many competitors, Mattermost could also integrate with other tops that are used at SendGrid. Integration between Mattermost and other tops will enable SendGrid to reduce spending on these tops and make internal communication more efficient. With many customers using Mattermost, SendGrid will also be able to communicate with its customers more efficiently through one channel.

Benefits of Integration of SendGrid and Mattermost

Mattermost has three benefits for SendGrid:

Integration with other tops Integration with customers Permanence of communication

Integration with other tops. Integration of Mattermost with other tops used at SendGrid will help sendgrid to reduce expenses on these tops as each top will be used for specific purpose and not just for communicating internally within SendGrid. For example, some of the tops used at SendGrid include Trello (for project management), Confluence (for content management), JIRA (for bug tracking), Google Suite (for email communications), etc. These tops are used for different purposes like project management, content management, bug tracking, etc. Therefore, if all these tops are integrated with Mattermost then it will be possible to use them just for their specific purpose without having to spend money on them. Integrating Mattermost with other tops will also make communication within SendGrid more organized as all the tops will be connected through one platform, instead of separate platforms being used for each purpose. This will decrease the time wasted in switching between different applications for different purposes and increase productivity significantly. Another benefit that integration with other tops will give is that team members can cplaborate on projects easily. For example, team members can create a project in Trello and discuss it in Mattermost. The same applies to other tops that are integrated with Mattermost. Such cplaboration not only increases productivity but also ensures that team members fplow the same process while dealing with different tasks in order to ensure seamless execution of their work. This will ensure that all the work done by team members are aligned with the overall objectives of the company which is key to success in business.

Integration with customers. Integrating Mattermost with SendGrid’s customers will enable them to communicate with each other easily through one channel without using email or phone calls. This will result in increased efficiency and reduced costs for both SendGrid and its customers as they will have to make fewer phone calls and send fewer emails to communicate with each other. Furthermore, as communication through Mattermost is permanent it will be easier to refer back to previous conversations and there will no need to repeat things that have been already discussed earlier. This will reduce misunderstanding among customers as there will no longer be any need for clarifications about previous conversations or misunderstandings caused by lack of clarity in written communication like email or other chat interfaces like Slack or Facebook Messenger. Moreover, as communication is permanent it will be easier to track the progress made by customers towards completion of tasks assigned to them by SendGrid which in turn will lead to better customer satisfaction due to timely completion of their tasks by SendGrid’s employees who will need less time to find information about where they are in terms of meeting their goals as all relevant information will already be available in Mattermost. This will also ensure that customers are happy with the services provided by SendGrid since customer satisfaction is key to success in business. Due to this improved efficiency and greater customer satisfaction, customers will continue using SendGrid’s services over time which in turn will lead to an increase in revenue and profits for SendGrid through increased customer retention rates over time due to improved customer satisfaction levels thanks to increased transparency which results from permanent communication between SendGrid and its customers through Mattermost.

The process to integrate SendGrid and Mattermost may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm