SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.
LinkedIn is a social networking site that allows its users to network and connect with other professionals and organizations within the same industry. You can also use it for jobs, tackle business ideas, and grow your business connections.
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Creates or updates a contact.
Sends an Email.
A new update is created for your company page.
A status update sharing some content is posted.
I will introduce SendGrid with LinkedIn. I will also write about the benefits of integrating SendGrid with LinkedIn.
In this part, I will explain the integration of SendGrid with LinkedIn.
SendGrid is a cloud-based email infrastructure to send emails and notifications for websites and web applications (Biswas et al., 2016. It supports many programming languages, such as Java, .NET, Ruby, PHP, Python, and Node.js. It is used by over 50 000 developers and organizations around the world (Biswas et al., 2016.
LinkedIn’s job portal was an effective way of connecting companies with job seekers. However, it has been changing its strategy due to some problems that they encountered. In 2014, they started moving away from the traditional recruitment model (Kelly, 2014. So, they launched a new product called “Talent Sputions”, which helps companies to find and recruit candidates. They are also planning to connect more with companies and job seekers through other products such as LinkedIn Recruiter and LinkedIn Jobs.
LinkedIn has been integrated with SendGrid to help companies find potential candidates through its job portal. A new feature called “send with LinkedIn” allows users to easily target job seekers through their job profiles (Heath, 2017. The integration of LinkedIn and SendGrid can help companies to reach job seekers at scale. Besides that, companies can also use the send with LinkedIn feature to send emails to their employees or clients directly from their profiles (Heath, 2017.
SendGrid and LinkedIn have been integrated for recruiting purposes. This integration could help companies find potential candidates and their employees easier than before.
Biswas, S., & Lamberton, J. (2016. SendGrid. Email Infrastructure in the Cloud [Video]. Retrieved from https://www.youtube.com/watch?v=W8o3Jw3f0jA
Heath, L. (2017. Linkedin Integrates SendGrid for Email Marketing [Web log post]. Retrieved from https://searchengineland.com/linkedin-integrates-sendgrid-email-marketing-210416
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