SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.
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There are different ways of email marketing. The traditional way is to send out newsletters and other promotions to your customers via the postal service. Email marketing can also be done by sending emails through your web host which requires you to pay every time you send an email. Another way is to use an email platform provider like SendGrid or Drift. While email marketing may seem like it’s not that important at first glance, it’s actually one of the best ways to get customers to buy your product or service. Why? Because most people check their emails every day. An email marketing campaign can greatly increase your sales and revenue if done correctly.
SendGrid is an email marketing platform provider that was founded in 2009. They help companies reduce costs and increase productivity by providing them with a simple and affordable way to send emails. SendGrid allows their users to create and design emails and then send them out to their customers and contacts through servers they own or rent. SendGrid servers can be rented by hour or month depending on the number of emails you plan to send and the size of your email list. Email marketing campaigns can be set up with SendGrid in just a few minutes.
Drift is another email marketing platform provider, but unlike SendGrid they offer their services for free! Drift helps brands convert more traffic into leads and signups by automating engagement tops. Drift integrates with all of the major social media networks and brings leads in from every channel using its intelligent webhooks and lead management system.
Drift and SendGrid both have many great features that can be used together in order to create a successful email marketing campaign. One of the features that both platforms offer is analytics. SendGrid’s analytics feature allows you to track everything from open rates to click-through rates of every campaign you run. Drift also offers post-click analytics which allows you to see exactly where your visitors are coming from, how long they stay on your website, and what content on your website they engage with. You can then use this information to create similar content that will get better results.
By combining Drift’s analytics features with SendGrid’s analytics features you can get a better idea of your audience and what they want from you. For example, if a visitor spends a lot of time on a specific page on your website you can add more content on that page or create a landing page specifically for that visitor. Then once you have a better understanding of your audience you can create a better email marketing campaign based on the data you have cplected from Drift and SendGrid’s analytics features.
Drift and SendGrid work together very well because they both offer a variety of features that can be used in the same email marketing campaign. Both companies have an easy to use interface which can be managed through a web browser or mobile device. Integration between Drift and SendGrid means that you can do things like create drip email campaigns, fill out forms auto-magically, target specific audiences, and track each visitor individually across every single page that they visit on your website through Drift’s smart webhooks feature. The integration makes it very easy for you to create customized emails for each type of audience rather than creating one generic email for everyone, which will greatly increase your sales and revenue by making it easier for you to speak directly to your customers’ needs rather than guessing what they want to see in their inboxes.
The process to integrate SendGrid and Drift may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.