Integrate Salesforce with Etsy

This paper will evaluate the integration of Salesforce and Etsy.

Introduction of Salesforce

Salesforce is a cloud-based customer relationship management (CRM. software company that was founded in 1999. The company provides CRM software that helps businesses manage their customers, leads, sales, and accounts. This software is used by companies of all sizes including Forbes Global 2000 organizations, small businesses, and nonprofit organizations. Salesforce is headquartered in San Francisco, California. It has nearly 6,000 employees around the globe and has more than 175,000 customers in over 190 countries. Salesforce’s clients and partners include large corporations such as Coca-Cpa, Bloomberg, Starbucks, and HP. The company’s customers also include local governments such as those in London, Paris, and Singapore.

Salesforce is mainly focused on the enterprise market. It has three major lines of business. Sales Cloud, Service Cloud and Commerce Cloud. Its first product called “Salesforce for Outlook” was released in 2003 and helped businesses connect with their customers through email. In 2004, the company released its first version of Force.com, which offered its first application development platform. The company launched its service cloud offering in 2008 to help companies manage the delivery of services to their customers.

Introduction of Etsy

Etsy is a global platform for handmade goods and craft supplies launched in 2005. It is based in Brooklyn, New York City. The company’s mission is to keep commerce human by allowing people to trade handmade goods and vintage items. It also enables creators to open their own shops where they can sell their items directly to buyers. These sellers can set up virtual storefronts on Etsy, which allows them to keep contrp of their business while Etsy takes care of the back end. The company also enables shoppers to buy from these stores at a low price. As a result, Etsy gained popularity among shoppers who love unique items. In 2017, it had 44 million members and 1.1 million active sellers who generated US$2.8 billion in gross merchandise sales, making it the largest e-commerce marketplace for handmade goods in the world. It is among the top 20 most visited websites for 2016 according to Alexa Internet and the top 500 sites according to SimilarWeb. The company has more than 80 offices in 33 countries with more than 1,500 employees worldwide. Since its launch, Etsy has received various awards including “Best Bootstrapped Startup” by BusinessWeek in 2008; Top 100 Website of 2009 from PC World; Best Small Company (2009. from Forbes; and one of the World’s 10 Most Innovative Companies in 2014 from Fast Company.

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