Integrate ProfitWell with Twitter

ProfitWell

“ProfitWell, Inc. provides real-time analytics for all of your AdWords and Bing Ads accounts, giving you visibility into revenue, conversion rates, and return on ad spend” (ProfitWell, n.d..

“ProfitWell was founded in 2014 by Charles-Antoine de Montigny, CTO of Leadspace, and Daniel Williams, co-founder of Zscaler. The company is based in San Mateo, California. The company's advisors include. Tom Kemp, former CEO of Autonomy and Jan Hammer, Chairman at Juniper Networks” (ProfitWell, n.d..

At the beginning of 2015, ProfitWell had raised $2 million in Series A funding from investors including First Round Capital and Matrix Partners (Khanlari, 2015.

Twitter

“Twitter is an online news and social networking service where users post and interact with messages known as 'tweets'. Tweets were originally posted via text message through SMS or a mobile device and made available for others to see on the Twitter website. These messages were called tweets because they were very short and something that could be said in 140 characters or less” (Twitter.com, n.d..

“Twitter enables users to send and read each other's tweets via the website interface, Short Message Service (SMS. or mobile device application software” (Twitter.com, n.d..

Integration of ProfitWell and Twitter

Integration of ProfitWell and Twitter allows users to have more visibility into their advertising efforts. Instead of having multiple platforms to track the performance of ads that are running across multiple channels, it can be integrated into one platform. By integrating ProfitWell and Twitter advertisers can have a better understanding of how well their ads are performing and which ones are underperforming. This integration eliminates the need to log into multiple platforms to gain this information. When there is a problem with a campaign it can be fixed quickly since it will be easier to identify what needs to change in order to fix the issue. It also saves time when trying to figure out how well the ads are performing because the information is already there within one platform. By integrating ProfitWell and Twitter together it creates a symbiotic relationship between them since they both get something out of the integration. The advertisers get all the benefits of having a deeper understanding of their advertising efforts through ProfitWell and Twitter gets exposure for new customers who are using ProfitWell's services. Overall, this integration will help advertisers save time and money when trying to boost the performance of their advertising efforts through the use of multiple platforms.

Benefits of Integration of ProfitWell and Twitter

There are many benefits to integrating ProfitWell and Twitter together such as time and cost savings. The time spent logging into various platforms will be reduced significantly by integrating them together because it will be easier to find exactly what needs to be changed if there are any issues with a campaign. Time is money when it comes to running ads so it is important that advertisers try to cut down on the amount of time they spend on trying to figure out what is going wrong with an ad. By integrating ProfitWell and Twitter together they can easily see which campaigns are not performing well and why they are not performing well so they can make changes accordingly. It also saves money because if you have multiple platforms that you are spending money on then it may not make sense to have them all running ads at the same time because you will be paying for more reach than you need for your ad campaign. By using only one platform you can reduce the amount of ads you run at a given time which could potentially save money since you will pay for less reach than you would be paying for if you were running ads across multiple platforms. By integrating ProfitWell and Twitter together they eliminate the need to use another platform in order to track the performance of an ad campaign because they are already connected through their integration. There is no need to purchase another product that will do the same thing as ProfitWell since it already integrates with Twitter which has everything an advertiser needs in order to run an ad campaign effectively. If a user wants to run an ad campaign on multiple platforms then they will still have to use another product in order to link it to all the different platforms but if they just want to run an ad campaign on Twitter then it would make sense for them to integrate ProfitWell and Twitter together since it gives them access to everything they need in order to run an effective ad campaign without having to spend extra time figuring out what platform will work best for them. Overall, integrating ProfitWell and Twitter together will reduce costs for advertisers because it eliminates the need for purchasing additional products in order to track the performance of an ad campaign through multiple platforms. It also saves time by making it easier for advertisers to understand what is actually broken with their ad campaign so they can fix it without having to jump back and forth between different platforms or programs in order to fix whatever issue they are having with their ad campaign.

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