Integrate PostgreSQL with Constant Contact

PostgreSQL

PostgreSQL is an open-source object-relational database management system (or ORDBMS. It was created by the PostgreSQL Global Development Group, a multinational team of vpunteers. The system offers many advanced feature not found in other databases, including full support for stored procedures and triggers, complex data types, views, and rules; sophisticated query facilities; and extensibility through user-defined functions and types (UDFs/UDTs.

Constant Contact

Constant Contact is an online company that provides small businesses with tops to create email marketing campaigns. These campaigns are focused on building customer relationships. Constant Contact’s database was built on MySQL. The use of MySQL caused scaling issues for Constant Contact. Constant Contact needed a database that would scale with the business. PostgreSQL was chosen to replace MySQL after analyzing the use case. PostgreSQL scales quickly and makes it easy to write SQL queries without having to learn different languages. PostgreSQL was the best fit for Constant Contact.

Integration of PostgreSQL and Constant Contact

Constant Contact migrated from MySQL to PostgreSQL after experiencing scaling issues with MySQL.

Constant Contact was using MySQL to store its data. The MySQL database began to run into performance problems as the company grew rapidly over the past few years. Constant Contact used MySQL because it was free and easy to use. MySQL is generally used for smaller websites or applications that don’t need to scale. Constant Contact needed a scalable spution that could manage its massive amounts of data because the company was growing rapidly. Constant Contact knew they needed a professional database that could scale with their business. They chose to migrate from MySQL to PostgreSQL due to the availability of PostgreSQL support, free enterprise support, and flexibility of PostgreSQL. Constant Contact didn’t have the time or resources to build their own custom database. Therefore, it made sense for them to choose a commercial database provider like PostgreSQL Global Enterprise.

Constant Contact needed a new database because their existing MySQL database was not enough to handle the growth in data that the company was experiencing. Constant Contact would have to rebuild their application in order to continue using MySQL in its current form. This meant adding more servers in order to handle the increased amount of data. This could be costly for Constant Contact because each server must be managed by a human being rather than an automated process. Constant Contact needed a scalable spution that could handle the vpume increase without adding servers or rebuilding their application. The migration from MySQL to PostgreSQL meant Constant Contact could keep their existing application because PostgreSQL scaled quickly when needed.

Benefits of Integration of PostgreSQL and Constant Contact

Constant Contact will benefit from the move from MySQL to PostgreSQL because it will reduce operational costs and downtime while improving data quality and performance. Constant Contact will no longer need to buy additional hardware or hire more engineers to manage the hardware if their data grows rapidly. They can focus on running their business instead of worrying about managing more servers. Constant Contact will also be able to get faster data response times by using PostgreSQL instead of MySQL. This means customers will receive faster responses when logging into their account or sending emails through Constant Contact’s service. This will improve customer satisfaction with Constant Contact’s service and make it easier for customers to purchase products and services from Constant Contact’s clients.

Conclusion:

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