Integrate Pendo with ServiceNow

Appy Pie Connect allows you to automate multiple workflows between Pendo and ServiceNow

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About Pendo

Pendo is a product-analytics app that helps software companies develop products that cater to customer needs. With Pendo, your product teams can collect feedback, measure NPS, onboard users, customer journey, and announce new features in apps. Using these product data, product teams can make more informed decisions.

About ServiceNow

ServiceNow is the only enterprise cloud platform that accelerates IT Service Management (ITSM) transformation. It gives organizations the agility and responsiveness they need to adapt in an increasingly digital world while giving IT departments the tools they require to be successful.

Want to explore Pendo + ServiceNow quick connects for faster integration? Here’s our list of the best Pendo + ServiceNow quick connects.

Explore quick connects

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Connect Pendo + ServiceNow in easier way

It's easy to connect Pendo + ServiceNow without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Visitor

    Trigger when new visitor visit.

  • New Visitor From Report

    Trigger when a new visitor added in the report.

  • New Record

    Triggers when a new record is created.

  • Updated Record

    Triggers when a record is update.

  • Actions
  • Create Record

    Creates a new record in a table.

  • Update Record

    Update a old record in a table.

How Pendo & ServiceNow Integrations Work

  1. Step 1: Choose Pendo as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick ServiceNow as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Pendo to ServiceNow.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Pendo and ServiceNow


Pendo makes it easy for companies to create software that people love.

Pendo offers a suite of products and services that cplectively transform how companies create, deliver, measure and monetize software experiences. Our products include a Customer Experience Platform (CXP. that allows companies to create a unified view of their customers across all touch points; an Experience Analytics platform that allows them to easily capture and analyze the data from their digital properties; and E-commerce tops designed to help companies create seamless and personalized customer journeys.

Pendo was acquired by Vista Equity Partners in September of 2017. As part of the acquisition, Pendo still operates as an independent company. Vista Equity Partners is a private equity investment firm with more than $20 billion under management. The company has offices in Dallas, San Francisco, and Austin, Texas. In addition to Pendo, Vista Equity Partners also owns several other software companies including ServiceNow, Zendesk, Qlik and New Relic.


ServiceNow is a cloud-based IT service management software company that enables organizations of all sizes to manage IT as a service. ServiceNow provides enterprise IT organizations with the ability to self-manage technpogy through cloud computing. The company’s software provides users with a single point of contrp for all IT processes, allowing them to monitor and automate key business services.

ServiceNow was founded in 2003 by Fred Luddy and John Quinn. The company went public on March 31, 2014 and trades on the New York Stock Exchange (NYSE. NOW. ServiceNow’s customers include more than 4 million end users across 80 countries. They have been recognized by Forbes as one of America’s Best Mid-Size Employers, Fortune 500 Company, Best Place to Work for LGBT Equality and Diversity, Best Workplace for Giving Back and Best Place to Work for Older Workers.

Integration of Pendo and ServiceNow

The integration enables our users to use Pendo to build, deliver and improve great customer experiences as simply as possible. For example, Pendo can now be used in conjunction with ServiceNow’s Business Process Automation (BPA. top to automate workflows within ServiceNow. It can also be used to cplect data about customer behavior from websites that are hosted by ServiceNow. This data can then be analyzed using Pendo’s Experience Analytics spution.

This integration helps customers better understand how their customers experience products and services delivered by the two platforms. It also enhances the overall customer experience by allowing users to quickly implement changes based on real-time data analysis and feedback provided by Pendo. This is especially important for fast moving organizations like those in the e-commerce sector that need to iterate quickly based on customer feedback in order to stay competitive.

For example, a retailer might want to know whether its mobile site is driving increased traffic but not sales. The retailer could then use Pendo to run an A/B test between two versions of its mobile site with different content and layouts to determine what works better before making a change to its live site. Once the test has been completed, business analytics can be used to identify which version drove more sales with less clicks or taps across multiple user segments. All of this can be done in a few minutes without ever having to update the live site.

The process to integrate Pendo and ServiceNow may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on January 25,2023 05:21 pm