Integrate OpsGenie with Google Ads

Appy Pie Connect allows you to automate multiple workflows between OpsGenie and Google Ads

  • No code
  • No Credit Card
  • Lightning Fast Setup

20 Million work hours saved

Award Winning App Integration Platform

About OpsGenie

OpsGenie is a modern incident management platform for businesses working round-the-clock. It seamlessly works with your IT management systems and notifies Dev & Ops teams via push notifications, email, text messages, and voice to text phone calls whenever an issue occurs in the systems.

About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

Want to explore OpsGenie + Google Ads quick connects for faster integration? Here’s our list of the best OpsGenie + Google Ads quick connects.

Explore quick connects
Connect OpsGenie + Google Ads in easier way

It's easy to connect OpsGenie + Google Ads without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Alert

    Triggers when a new alert is created.

  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • Actions
  • Create Alert

    Creates an alert.

How OpsGenie & Google Ads Integrations Work

  1. Step 1: Choose OpsGenie as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Google Ads as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from OpsGenie to Google Ads.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of OpsGenie and Google Ads


OpsGenie is a cloud-based alerting and on-call management spution for monitoring servers, applications, websites, and other IT infrastructure. It provides an easy way to set up alerts and notifications about any event happening in the monitored IT systems.

Google Ads

Google Ads (formerly known as Google AdWords. is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for web searches.

Integration of OpsGenie and Google Ads

You can integrate OpsGenie with your Google Ads campaigns to generate automatic alerts when the performance metrics (e.g. impressions, clicks, cost. of your campaigns fall below your specified threshpds.

Benefits of Integration of OpsGenie and Google Ads

There are various benefits of integrating OpsGenie with Google Ads:

  • Sending Alerts to the Right Person at the Right Time (see also here)

If you want to configure alerts based on your Google Ads performance, then you should know that setting up alerts using OpsGenie takes only couple of minutes. You can get notified via email, SMS/text message or push notification depending on your preferences. You can also configure escalation ppicies in order to escalate the alert notifications to other people in your organization when you are not available in an emergency situation.

  • No Need to Set Up Multiple Apps in Different Channels

It used to be a common requirement for businesses to have multiple apps for different channels in order to manage various services. You may have separate apps for managing your Twitter account, Google Analytics, Facebook Ads, etc. With OpsGenie, you don't have to waste time in adding new apps for different services. It has integrations with over 700 services including Google Apps, Facebook, Twitter, Slack, Zendesk, Salesforce, PagerDuty, etc. You can also configure custom integrations if needed.

  • Status Monitoring and Automatic Remediation

With OpsGenie integrated with Google Ads, all alerts are automatically escalated to your designated team members for real time status monitoring and remediation. The system will ensure that the relevant people take action in case of an emergency or delay response to ensure that there won't be any impact to your business.

The process to integrate OpsGenie and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on January 25,2023 05:21 pm