Integrate Omnisend with PostgreSQL

Appy Pie Connect allows you to automate multiple workflows between Omnisend and PostgreSQL

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About Omnisend

marketing platform for growing companies. Attract more visitors, build lists, nurture & close sales with one integrated software.

About PostgreSQL

PostgreSQL is a robust, open-source database engine with a sophisticated query optimizer and a slew of built-in capabilities, making it an excellent choice for production databases.

Want to explore Omnisend + PostgreSQL quick connects for faster integration? Here’s our list of the best Omnisend + PostgreSQL quick connects.

Explore quick connects

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Connect Omnisend + PostgreSQL in easier way

It's easy to connect Omnisend + PostgreSQL without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Contact

    Triggers when new contact is created.

  • New Custom Event

    Triggers when a new custom event is created.

  • New Unsubscribe Contact

    Triggers when a contact is unsubscirbed by email.

  • New Column

    Triggered when you add a new column.

  • New Row

    Triggered when you add a new row.

  • New Row (Custom Query)

    Triggered when new rows are returned from a custom query that you provide. Advanced Users Only

  • Actions
  • Create Update Subscriber

    Creates a new subscriber or updates an existing subscriber

  • Create Row

    Adds a new row.

  • Update Row

    Updates an existing row.

How Omnisend & PostgreSQL Integrations Work

  1. Step 1: Choose Omnisend as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick PostgreSQL as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Omnisend to PostgreSQL.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Omnisend and PostgreSQL


Omnisend is a company which provides email marketing services and software sputions. It can be used to send emails, for tracking and managing email lists, as well as for testing different types of marketing campaigns. The company’s software can also be used to create and manage automated workflows. An automated workflow is a sequence of tasks that are carried in a certain order. These tasks should be performed automatically, without any human intervention. One of the most important features of Omnisend is the integration with PostgreSQL, one of the most popular database management systems.


PostgreSQL is an open source relational database management system. This term refers to programs that are used for storing and managing data in databases. Such programs are also called DBMS (Database Management Systems. PostgreSQL is developed and maintained by a community of vpunteers. It is available under the GNU General Public License (GPL. license. PostgreSQL was created by Michael Stonebraker. He presented the idea behind this DBMS at the USENIX conference in 1986. PostgreSQL was initially called POSTGRES and was developed at the University of California, Berkeley in 1986-1989. In 1989, the source code of PostgreSQL was released to major UNIX vendors and the first commercial version was released in April 1994.

Integration of Omnisend and PostgreSQL

Omnisend supports integration with multiple CRMs on its own server or on other servers (i.e., hosted applications. One of these applications is PostgreSQL. Integrating Omnisend and PostgreSQL allows sending information about leads directly into a relational database. All this information can then be used for further analysis or for creating reports about particular customers or their behavior. Omnisend users can also use SQL queries to export customized data from the database, from which they can create their own marketing automation workflows. An important feature of Omnisend implementation with PostgreSQL is the support for stored procedures, which allow automating complex tasks using SQL language. Most of the stored procedures that come with Omnisend are written using PL/pgSQL extension to SQL (the procedural language of PostgreSQL. These stored procedures allow you to do several things simultaneously, such as creating automatic email messages. They also allow you to manipulate data with ease and efficiency. For example, if you want to send out a welcome message with a coupon code to your subscribers when they sign up on your list, you can use the stored procedures included in Omnisend to do this automatically. This process will save you time and money while increasing your conversion rates and sales revenue.

Benefits of Integration of Omnisend and PostgreSQL

Integration of Omnisend and PostgreSQL allows automating complex processes and reducing costs associated with business processes that are done manually today. For example, if you have a blog where you publish articles about your products or services, you probably use third-party platforms like Wordpress or Blogger to maintain your blog. You can automate some processes related to your blog using Omnisend and PostgreSQL. For example, when you add a new post on your blog, you can create an automation workflow where all new posts will be sent to your list automatically. You can also use stored procedures included in Omnisend to automatically shorten URLs mentioned in your posts into clickable links. All links will be shortened by using Bitly link shortening service (which is one of many supported by Omnisend. To do this, you need to create a stored procedure that will get all link URLs from one or more posts and add it to your list as a URL link type. Bitly service has several options that allow you to define how links will look like after they are shortened. When creating a link with Bitly service, you need to enter only the clickable URL without any additional tags, so that your link will look exactly as it does on your blog. In addition to this, linking directly to one of Bitly’s public APIs would allow you to shorten links from posts published earlier than the last time the automation workflow was executed. This means that all links in pder posts would be shortened automatically as well as all links in new ones added since the last execution of this automation workflow. This makes it possible to shorten all links consistently, thus increasing the click-through rate (CTR. of your links significantly. Links shortened by using Bitly service can also be clicked on mobile devices with ease, since they are optimized for mobile devices automatically. Thanks to this spution, you will be able to improve CTR not only on your website, but also on all social media networks where you regularly publish links from your blog posts. You will also save time needed for manually shortening links by doing this step manually every time you publish a new post on your blog, which is usually done manually anyway when publishing articles on blogs hosted on Wordpress or Blogger platforms.

The process to integrate Omnisend and PostgreSQL may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on January 25,2023 05:21 pm