Integrate Omnisend with Instagram Business

Appy Pie Connect allows you to automate multiple workflows between Omnisend and Instagram Business

  • No code
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  • Lightning Fast Setup

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About Omnisend

marketing platform for growing companies. Attract more visitors, build lists, nurture & close sales with one integrated software.

About Instagram Business

Instagram for Business is the best way to connect with your customers and share your brand's story. With multi-million monthly active users, Instagram provides a unique, visual way to communicate and build relationships with them.

Want to explore Omnisend + Instagram Business quick connects for faster integration? Here’s our list of the best Omnisend + Instagram Business quick connects.

Explore quick connects

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Connect Omnisend + Instagram Business in easier way

It's easy to connect Omnisend + Instagram Business without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Contact

    Triggers when new contact is created.

  • New Custom Event

    Triggers when a new custom event is created.

  • New Unsubscribe Contact

    Triggers when a contact is unsubscirbed by email.

  • New Media Posted

    Triggers when a photo or video is posted to your selected account.

  • New Tagged Media

    Triggers when your selected account is tagged in a photo or video.

  • Actions
  • Create Update Subscriber

    Creates a new subscriber or updates an existing subscriber

How Omnisend & Instagram Business Integrations Work

  1. Step 1: Choose Omnisend as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Instagram Business as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Omnisend to Instagram Business.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Omnisend and Instagram Business

I am going to talk about the integration of Omnisend and Instagram Business. I am going to discuss what is Omnisend? Instagram Business? And finally, the benefits of integrating Omnisend with Instagram Business.


Omnisend is a comprehensive ecommerce spution for rapid development and deployment of your online store, including shipping modules, reporting tops, analytics, SEO enhancements, email marketing, notifications, and more. Omnisend has more than 1 million users in 150+ countries.

Instagram Business?

Instagram business lets you create a professional profile on It allows you to share photos and videos from your Instagram feed with your audience. It’s a free service that helps your business stand out on the leading social media platform. Instagram business may help you reach new customers and grow your business. You can use the account to promote your products and services. To get started, sign up for an account at

In this section, I will explain how to integrate Omnisend with Instagram Business. You can do that by fplowing these steps:

Step 1. Create a Merch Account within Instagram Business

Step 2. Publish a photo or video directly from your merch account in the standard way in the “Share a post” section in the Merch app.

Step 3. On the post preview screen, enter the URL of your item in the “Connect your product” box. This will add a special link back to the product page in the app. If you don’t have a specific product page, just add a link back to your store page or homepage. The link will look something like this. (this is a standard link and if you click it it will open our homepage.

Step 4. Make sure you fill out any other fields such as Product Name and Price. Also make sure you select all eligible countries — depending on where you ship — and select regions for each country that you want featured (you must always include the US.

Step 5. Give it a title and description (this isn’t necessary but highly recommended), and then once you’re done hit “Publish” at the bottom right corner of the screen.

Step 6. The next step is very important! You need to go and find and like and/or comment on the post from your Merch account so that we know to attribute the sale back to your account. If you don’t do this we won’t be able to attribute the sale to your account at all — we look at these actions to determine which account should receive credit for the sale. The post will automatically be shown in your fplower’s feed too — so all you need to do is like it and leave a comment! If you’re looking for an easy way to do this, try using the IFTTT recipe. That said, if you’re not already fplowing your own account, you may also want to fplow it again at this point too.

Step 7. Once someone buys one of your items via that link, you can check your sales order report in OMNISEND > Sales Orders > All Orders > Sales Orders, by selecting either Completed Orders or All Orders from the dropdown menu at top-right.

The process to integrate Omnisend and Instagram Business may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on February 01,2023 11:04 am