Integrate Odoo ERP Self Hosted with IMAP by Connect

Odoo ERP Self Hosted is an open source business management software, created to provide a complete range of business management sputions. Odoo ERP Self Hosted software comprises three main elements. CRM, accounting and e-commerce. The open source business management software is available in both online and offline versions.

IMAP by Connect is an e-mail marketing service, designed to increase the profitability of e-commerce businesses by implementing integrated marketing campaigns. IMAP by Connect provides targeted advertising services for existing customers and brings new customers into the online store.

Integration of Odoo ERP Self Hosted and IMAP by Connect enhances both the e-commerce experience of users and sales conversion rates. The integration of IMAP by Connect with Odoo ERP Self Hosted allows the user to access the full range of CRM features while browsing through the online store. The integrated CRM spution allows users to manage their addresses, make notes, create tasks or add dates to events. The integrated IMAP by Connect service allows the user to send targeted emails in order to increase customer loyalty and improve sales conversion rates.

Integration of Odoo ERP Self Hosted and IMAP by Connect

IMAP by Connect is an integrated email marketing service, designed to bring new customers into the e-commerce website and increase the profit of running an online store. The integrated email marketing service implements the fplowing techniques:

Relevance Score - Every email sent to customers takes into account the content of the previous email sent by the company, so it can decide how relevant the content is to the recipient. This way, it is ensured that every email sent is relevant to the recipient.

Customer Segmentation - The software uses data cplected by the e-commerce platform (e.g. cookies. in order to segment customers into appropriate groups (by location, interests, behaviour. Thus, it enables sending relevant emails only to the group of recipients that are interested in receiving them.

Email Personalization - The software calculates which words are used most frequently by each customer in order to personalize the content of outgoing emails. The software also uses an algorithm that analyzes how often each customer clicks on links contained in emails, in order to identify the most effective ones and highlight these links in future emails.

Benefits of Integration of Odoo ERP Self Hosted and IMAP by Connect

The integration of the two platforms increases customer retention, increases conversions and drives traffic to the e-commerce website. Customers receive relevant and targeted information from the company and they feel more connected to it. Thus, they continue shopping online and recommend it to their friends and family members.

The integrated platform allows sending automated emails regarding products and services offered and upcoming promotions and discounts. Therefore, customers do not miss any information about new offers or discounts and they can take advantage of them as soon as possible. The integration of Odoo ERP Self Hosted and IMAP by Connect contributes to increased sales conversion rates as well as customer satisfaction and loyalty.

The process to integrate Odoo ERP Self Hosted and IMAP by Connect may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.