Nutshell is an affordable, easy-to-use CRM that helps small-business sales teams win more deals.
Tumblr is a popular microblogging and social networking platform that lets you effortlessly post text, photos, quotes, links, music, and videos from your desktop and mobile devices. It is a great choice for people who want to join a large community.Tumblr Integrations
It's easy to connect Nutshell + Tumblr without coding knowledge. Start creating your own business flow.
Triggers when a lead is won.
Triggers when new Activity is created.
Triggers when new Company is created.
Triggers when a new Lead is created.
Triggers when new Person is created.
Triggers whenever you 'like' a post on Tumblr.
Triggers when a new post is added by someone you follow on Tumblr.
Triggers when a new post is created in a specific blog you own.
Creates a new Company.
Creates a new Lead.
Creates a new Person.
Updates an existing Lead.
Creates a new link post.
Creates a new quote post.
Creates a new text post.
Nutshell refers to a small package of nuts. In the context of this article, it refers to a small space for an idea or a plan. It is usually used as a top to explain a complex idea by breaking it down into simple parts.
Tumblr is a micro blogging website where users can post pictures and other media, as well as text. Users have the option of posting their pictures to a blog post or a “dumb” post, where they can be viewed publicly or privately. The website was founded by David Karp in 2007 and is now one of the top 100 websites in the world. It is also ranked as one of the most popular blogging platforms on the internet. It currently has over 300 million blogs and over 100 million monthly visitors.
Integration of Nutshell and Tumblr will be discussed under three headings:
Benefits for both companies
Inefficiencies of the current system (without integration)
Business benefits of integration
Benefits for Both Companies(Nutshell and Tumblr)
Nutshell increases traffic on its website by integrating with Tumblr. Blog posts posted on Tumblr are linked to Nutshell, which will drive traffic to its website. This will promote traffic on its website, leading to company growth. The more people that visit its website, the more revenue is generated through advertisement on its website.
Tumblr also benefits from the integration. It will also increase traffic on its website due to the promotion of Nutshell’s website. This will lead to increased revenue through advertisement on its own website, which will further improve the site itself.
Inefficiencies of the Current System (Without Integration)
There are no inefficiencies with the current system. All information is publicly available for anyone who wants to advertise with either company, but it is hard to promote this information because neither company has an obvious advantage or disadvantage over the other with regards to business relations. For example, Tumblr does not benefit more than Nutshell when it comes to advertising. However, if Nutshell were to integrate with Tumblr, it would be able to capitalize on certain advantages over Tumblr, which would enable it to make more money through advertising on its own site.
Business Benefits of Integration
Integration will strengthen both companies’ brands by creating mutual trust between them. This trust will encourage users of one platform to sign up for another platform, giving them both better resource allocation of their resources. For example, if a user likes Tumblr’s service, he or she may sign up for Nutshell as well since they are both owned by the same company. Also, through integration, users are likely to create more content on Tumblr for Nutshell to use on its website. This encourages more people to create content for Nutshell, thus creating more quality content for its advertisers. This leads to improved brand loyalty towards the company. Over time, this leads to increased advertising revenue on both platforms through improved brand loyalty, which leads to improved brand equity, which leads to more advertising revenue for both companies through increased reach.
In conclusion, integration between Nutshell and Tumblr will result in improved brand equity for both companies due to improved brand loyalty. Advertisers are likely to continue advertising on Nutshell through increased brand loyalty since there will be less inefficiencies when it comes to advertising strategies and better resource allocation of resources when it comes to improving both platforms. This leads to improved revenue from Nutshell’s website and from Tumblr, which leads to better functionality of both websites in terms of product development and advertising.
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