Integrate Nimble with Instagram

Nimble?

Nimble is a next-generation ad server. It's purpose is to deliver brand-safe, premium mobile inventory that can be served in less than one second or before the user even leaves the publisher's app or mobile website. Nimble empowers publishers with a single platform for both their direct and programmatic advertising. The company was founded by former Yahoo executive Manoj Saxena, who left to start Nimble in 2012. With $22 million in funding from Sequoia Capital, U.S. Venture Partners and others, Nimble has raised over $50 million in total.

Instagram?

Instagram is a photo-sharing social networking service used primarily on mobile devices. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, fplowed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively. By August 2015, more than 100 million active users posted or viewed pictures through Instagram each month. In October 2015, Instagram Stories, a feature that allows users to upload photos and videos from the app which disappear after 24 hours, was launched. Since then, it has gained over 150 million active users as of September 2016.

Integration of Nimble and Instagram

Nimble and Instagram have an integration with one another. The partnership allows advertisers to use Nimble services to buy ads on Instagram's MoPub exchange using standard Facebook targeting tops. This integration will help advertisers reach audiences that are not available on Facebook alone.

Benefits of Integration of Nimble and Instagram

Advertisers can reach their target audience on Instagram through Nimble’s advertising channels. The integration also helps advertisers create multiple campaigns at once across different ad networks without having to use many third party tops/platforms. Advertisers can access Instagram’s MoPub exchange which is a leading mobile ad exchange. Through this integration, the process of buying is much simpler for advertisers who want to purchase ads on Instagram’s MoPub exchange. Nimble’s self-serve platform is easy to use and doesn't require technical expertise. The platform also allows users to run campaigns across multiple channels including Facebook, Twitter, Google display and YouTube at the same time eliminating the need of signing up for separate accounts on each channel. Customizable targeting is also made possible through Nimble’s self-serve platform. Moreover, advertisers can get detailed reports on how their campaigns performed and can optimize their campaign settings accordingly.

Nimble and Instagram are partnering with one another to provide valuable sputions for marketers. Advertisers can improve their campaign performance by using Nimble’s self-serve platform to increase their ROI while saving time and reducing costs associated with campaign management. They can also access Instagram’s MoPub exchange using Nimble’s self-serve platform to reach a wider audience base using effective targeting options through Facebook’s targeting tops.

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