Integrate Nimble with Basin

Nimble?

Nimble is a cloud-based mobile marketing platform that enables enterprises to create, deliver and analyze their marketing campaigns. Nimble provides a unified view of all marketing channels and offers advanced analytics to help marketers understand the effectiveness of their campaigns.

Nimble was founded in September 2011 and is headquartered in New York City. The company was co-founded by Scott Brandt, Eric Baxter, & Vijay Karunamurthy.

Basin?

Basin is a real-time data platform for mobile engagement. It lets brands reach the right people in the right places at the right time with timely, relevant messages. Basin is the first ad tech company to be built from the ground up for mobile. And it’s the only company that can automatically find, understand, and activate a brand’s entire mobile audience on any device – app, SMS/MMS, email, web – in real time, in one place.

Basin was acquired by Twitter in 2013 and is headquartered in Seattle. The company was founded by Josh Williams & Nikhil Sethi.

Integration of Nimble and Basin

Nimble and Basin are two separate companies that are now bringing their companies together. This integration will be valuable because both companies offer different types of services that can be used together. These services include:

Campaign management – Nimble allows users to manage and optimize their mobile marketing campaign across multiple channels including email, SMS, push notifications, web and social media. By using the Nimble platform, marketers can easily see how their campaigns are working across multiple channels. This is done through the use of real time reports that allow them to analyze the success of their campaign.

Automated targeting – Basin provides real-time audience insights and automated targeting capabilities to help advertisers build highly personalized audiences at scale. With these features, advertisers can deploy highly targeted campaigns on any channel while conspidating their data into real-time reporting dashboard. This allows advertisers to get a clear understanding of how many people are engaging with content based on their location, gender, age group and more.

Real-time optimization – Similar to Nimble, Basin also offers real-time optimization capabilities. Using this feature, marketers can optimize campaigns based on real-time reporting metrics. By using an API that connects directly into a marketer’s database or CRM system, Basin automatically updates campaign segments in real time based on actions taken by customers. By doing this, marketers can provide immediate feedback to consumers and continue to improve their campaigns overtime.

Benefits of Integration of Nimble and Basin

The integration between Nimble and Basin will have many benefits for both companies and their clients. These benefits include:

Combining Nimble’s mobile marketing services with Basin’s mobile advertising services will allow both companies to serve consumers better through cross-platform integrations with other leading platforms such as Facebook and Google AdWords.

Both companies will be able to provide a wide range of integrated sputions that will allow marketers to make better business decisions regarding their marketing campaigns. For example, marketers can use the combined platform to gather information about their customers and target them based on their behavior across channels such as websites, apps, and social media accounts. In addition to this, they can also track whether or not their campaigns are effective using automation features that will alert them when they need to make changes to ensure that they are reaching their customers effectively.

The process to integrate Nimble and Basin may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.