Monkey Learn + Freshsales Integrations

Monkey Learn

It is a Python-based platform that helps to develop Machine Learning (ML. models, using data. It aims at taking away the complexity of machine learning and helps in building easy-to-use, effective ML applications. It provides access to the widely used machine learning algorithms like Naive Bayes, Decision Trees, Random Forests, Support Vector Machines, Bayesian Networks, K-means, Hidden Markov Models, etc., via user-friendly APIs. It also helps in creating custom machine learning models by providing the necessary tops for this purpose. It has an extensive library of pre-trained classifiers for image classification, text classification, sentiment analysis, translation, language detection, recognition, etc.

Freshsales

It is a Sales CRM Software that helps in managing customer relationships while also reducing time spent on administrative tasks. The application has a real-time interface that records all interactions with customers across mobile devices and web. It features automated workflows to help in automating repetitive tasks associated with sales. It provides predictive forecasting and analytics to increase productivity. It has built-in email template designer for customizing email templates with branding. It provides real-time reporting on metrics like Pipeline, Win Rate, Close Ratio, etc. It also supports integration with third-party applications like Google Drive, Dropbox, Slack, Zendesk, etc. It can be accessed via Android, iOS, Windows Phone and Web app.

Integration of Monkey Learn and Freshsales

Monkey Learn can be integrated with Freshsales to build powerful automation features.

• Machine Learning Modeling

Freshsales can be integrated with Monkey Learn to build customized classifiers. It will help in automating the process of identifying leads based on the information they provide in their forms or within their resumes/CVs. The classifier developed using Monkey Learn will be able to identify prospects as such according to the parameters specified by the company’s sales team. For example. The sales team might specify that prospects must have experience with the company’s competitor within their resume/CV or form or subscription request form; or they might specify that only those who work in specific industries should be targeted; or any other parameter based on which it can be decided whether a prospect should be considered as a potential customer or not. These parameters can be specified by the sales team and then specified within the classifier developed using Monkey Learn. Once received by Freshsales, these leads can be sent to sales representatives for further communication such as phone calls to schedule meetings with these prospects for example. This will help in automating the communication process between sales reps and prospects and thus increasing company’s conversions and eliminating manual communication process which often includes frequent mistakes due to lack of communication between sales reps and prospects.

• Predictive Lead Scoring and Workflow Automation

Freshsales can be integrated with Monkey Learn to automate various aspects of lead scoring and lead management workflow management across various stages of lead life cycle – namely Lead Tracking, Lead Nurturing and Lead Engagement – to reduce time spent on administrative tasks and increase efficiency. The integration will allow leads to be parsed into smaller categories based on different factors such as industry or region or time period or any other factor specified by the company’s sales team. This will help in automating lead scoring process as leads from each category can be assigned a different value based on a scorecard that is regularly updated by the sales team based on parameters specified by them. For example, leads from a particular industry or region might be assigned a higher value than leads from another industry or region based on their perceived value as customers by the company’s sales team. Similarly leads from a particular time period might be assigned a higher value based on their perceived value as customers by the company’s sales team. These values will be calculated regularly by the sales team based on parameters specified by them within Monkey Learn and these scores will be automatically updated within Freshsales automatically without intervention from the sales team members who regularly do this manually currently resulting in a huge loss of time spent on managing leads thus increasing efficiency and saving money for the organization since employees will stop wasting time on routine tasks instead focus on more important tasks such as communicating with prospects to convert them into customers for example. As a result of this integration, Freshsales will reduce cost incurred on hiring new employees to manage these tasks since employees will spend less time managing leads rather than managing them manually thus reducing the need for new hires to manage these tasks leading to reduction in total cost of ownership (TCO. Additionally, all leads that are received by Freshsales will now be evaluated based on machine learning models built using Monkey Learn meaning that no human intervention will take place meaning that there will be no mistakes made due to lack of communication between sales reps and prospects leading to better accuracy of lead scoring meaning higher conversion rate (CR. The integration with Monkey Learn will also help in automating lead nurturing process where automatic emails based on specific triggers triggered by Freshsales will be sent out to these leads using pre-defined templates based on parameters specified by the company’s sales team within Monkey Learn leading to more effective communication with these prospects resulting in more conversions than what is achieved manually today resulting in increased productivity of employees since they won’t have to spend time writing custom emails for each prospect manually anymore leading to an overall reduction in costs incurred on hiring new employees thus reducing TCO for the organization. Once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus eliminating manual task of transferring data from Freshsales to Salesforce or any other CRM top causing loss of time spent on managing data manually thus reducing TCO for the organization. Also, once qualified leads are identified within Freshsales they will be pushed to Salesforce or any other CRM top through this integration thus

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