Integrate Mixpanel with Twilio

Appy Pie Connect allows you to automate multiple workflows between Mixpanel and Twilio

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About Mixpanel

Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.

About Twilio

Twilio is the communciton platform that millions of developers trust to build seamless communications experiences with phone calls, text messages, video calls, and more.

Want to explore Mixpanel + Twilio quick connects for faster integration? Here’s our list of the best Mixpanel + Twilio quick connects.

Explore quick connects

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Connect Mixpanel + Twilio in easier way

It's easy to connect Mixpanel + Twilio without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Call

    Triggers once a call is completed on your Twilio number.

  • New Recording

    Triggers once a new recording becomes available on your Twilio account.

  • New SMS

    Triggers the moment an SMS is sent to your Twilio Number.

  • Actions
  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

  • Call Phone

    Call a number or numbers and say your predefined message.

  • Send SMS

    Send a SMS to a number or numbers.

How Mixpanel & Twilio Integrations Work

  1. Step 1: Choose Mixpanel as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Twilio as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Mixpanel to Twilio.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Mixpanel and Twilio


Mixpanel is a web-based analytics platform that gives companies an in-depth look at their customers. It allows users to track and analyze user behavior, conversion rates, use of features, and more. Mixpanel’s analytics suite is complete and easy to use. It also integrates with many other third party applications.


Twilio is a leading cloud communications company. They offer voice, video, messaging and authentication services. Their platform enables developers to build apps and products using their communication infrastructure.

Integration of Mixpanel and Twilio

Mixpanel informs Twilio about events and actions that occur on the website. The integration allows for two different types of notifications. The first type alerts Twilio when a new customer has been created or when a customer has performed a certain action. The second type alerts Twilio when a customer has gone inactive or has stopped engaging with the site.

Benefits of Integration of Mixpanel and Twilio

There are many benefits to the integration of Mixpanel and Twilio. First, it helps companies increase profits by providing better insight into their customers’ behaviors and tendencies. Another benefit it provides is the ability to understand why customers leave without making expensive calls to action. Finally, the integration helps companies save money by avoiding unnecessary marketing activities such as sending out push notifications when customers are inactive.

Companies have discovered that integrating Mixpanel and Twilio can help them improve their understanding of their customers’ behaviors and tendencies. They also realized that this integration can help them understand why some customers leave without making expensive calls to action like sending out push notifications. Lastly, they also found this integration could help them save money by avoiding unnecessary marketing activities such as sending out push notifications when customers are inactive.

The process to integrate Mixpanel and Twilio may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm