Integrate Mixpanel with HubSpot CRM

Appy Pie Connect allows you to automate multiple workflows between Mixpanel and HubSpot CRM

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About Mixpanel

Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.

About HubSpot CRM

Hubspot CRM is a customer relationship management system that helps teams with their marketing, sales, and customer care needs. With Hubspot CRM, you can track prospects, close deals, nurture leads, sell more, and deliver exceptional customer support.

Want to explore Mixpanel + HubSpot CRM quick connects for faster integration? Here’s our list of the best Mixpanel + HubSpot CRM quick connects.

Explore quick connects

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  • Integration
Connect Mixpanel + HubSpot CRM in easier way

It's easy to connect Mixpanel + HubSpot CRM without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Company

    Triggers when a new company is created.

  • New Contact

    Triggered every time a new contact is created in HubSpot.

  • New Contact Property Change

    Triggered every time a specified property is updated on any contact. This will also be triggered when a contact is created with this property.

  • New Deal

    Triggers when a new deal is created.

  • New Deal in Stage

    Triggers when a new deal enters a stage.

  • Actions
  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

  • Associate Deal

    Associates the deal with dealId with the contact.

  • Create Company

    Creates a new company.

  • Create Deal

    Creates a new deal.

  • Create or Update Contact

    Create a new contact or update an existing contact based on email address.

  • Update Company

    Updates an existing company.

  • Update Deal

    Updates an existing deal.

How Mixpanel & HubSpot CRM Integrations Work

  1. Step 1: Choose Mixpanel as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick HubSpot CRM as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Mixpanel to HubSpot CRM.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Mixpanel and HubSpot CRM


Mixpanel is a web and mobile analytics platform that helps the user in tracking the actions and conversions of the users. Mixpanel is a Software as a Service (SaaS. which means it doesn’t require any installation on the user’s side. Mixpanel tracks all the actions of the users and generates reports based on the actions. The actions can be pageviews, clicks, purchases and much more

HubSpot CRM

HubSpot CRM is a web-based customer relationship management system that helps in managing the activities of the customers by keeping them in contact with the companies using emails, texts and social media. It helps in generating leads, tracking of performance, managing information about contacts and much more

Integration of Mixpanel and HubSpot CRM

Mixpanel integrates with HubSpot CRM to show the data from both platforms on a single dashboard. Mixpanel captures the data from each and every click of the user and stores it in its database. HubSpot CRM stores the data related to the contacts in its database and shows the details of those contacts. By integrating these two platforms, it shows the number of times a particular contact has interacted with one or more products or services of the company.

Benefits of Integration of Mixpanel and HubSpot CRM

The benefits of integrating Mixpanel and HubSpot CRM are given below:

  • It shows which service/product has been most successful in generating leads for a company. This way a company can focus on promoting that service/product.
  • It identifies which product or services are not performing well which can be improved. This way it enables a company to increase the sales of that product or service.
  • A company can analyze what is happening with the customers and can make changes accordingly so as to keep them happy.
  • By integrating these two platforms, it becomes easy for a company to track their customers’ online behavior which makes it easier to identify their current activities on the internet and hence they can provide appropriate products or services to them at an appropriate time.

In conclusion, we can say that integration of Mixpanel and HubSpot CRM helps in improving sales as it gives information about which products are selling efficiently and which are not so that appropriate measures can be taken in order to increase sales of those products.

The process to integrate Mixpanel and HubSpot CRM may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm