Integrate Mixpanel with HubSpot CRM

Mixpanel

Mixpanel is a web and mobile analytics platform that helps the user in tracking the actions and conversions of the users. Mixpanel is a Software as a Service (SaaS. which means it doesn’t require any installation on the user’s side. Mixpanel tracks all the actions of the users and generates reports based on the actions. The actions can be pageviews, clicks, purchases and much more

HubSpot CRM

HubSpot CRM is a web-based customer relationship management system that helps in managing the activities of the customers by keeping them in contact with the companies using emails, texts and social media. It helps in generating leads, tracking of performance, managing information about contacts and much more

Integration of Mixpanel and HubSpot CRM

Mixpanel integrates with HubSpot CRM to show the data from both platforms on a single dashboard. Mixpanel captures the data from each and every click of the user and stores it in its database. HubSpot CRM stores the data related to the contacts in its database and shows the details of those contacts. By integrating these two platforms, it shows the number of times a particular contact has interacted with one or more products or services of the company.

Benefits of Integration of Mixpanel and HubSpot CRM

The benefits of integrating Mixpanel and HubSpot CRM are given below:

• It shows which service/product has been most successful in generating leads for a company. This way a company can focus on promoting that service/product.
• It identifies which product or services are not performing well which can be improved. This way it enables a company to increase the sales of that product or service.
• A company can analyze what is happening with the customers and can make changes accordingly so as to keep them happy.
• By integrating these two platforms, it becomes easy for a company to track their customers’ online behavior which makes it easier to identify their current activities on the internet and hence they can provide appropriate products or services to them at an appropriate time.

In conclusion, we can say that integration of Mixpanel and HubSpot CRM helps in improving sales as it gives information about which products are selling efficiently and which are not so that appropriate measures can be taken in order to increase sales of those products.

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