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Integrate Mixpanel with Google Ads

Appy Pie Connect allows you to automate multiple workflows between Mixpanel and Google Ads

  • No code
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About Mixpanel

Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.

About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

Google Ads Integrations

Best ways to Integrate Mixpanel + Google Ads

  • Mixpanel Integration Mixpanel Integration

    Google Ads + Mixpanel

    Track Event in Mixpanel when New Campaign is created in Google Ads Read More...
    Close
    When this happens...
    Mixpanel Integration New Campaign
     
    Then do this...
    Mixpanel Integration Track Event
  • Mixpanel Integration Mixpanel Integration

    Google Ads + Mixpanel

    Create or Update Profile to Mixpanel from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Mixpanel Integration New Campaign
     
    Then do this...
    Mixpanel Integration Create or Update Profile
  • Mixpanel Integration Mixpanel Integration

    Google Ads + Mixpanel

    Track Event in Mixpanel when New Ad is created in Google Ads Read More...
    Close
    When this happens...
    Mixpanel Integration New Ad
     
    Then do this...
    Mixpanel Integration Track Event
  • Mixpanel Integration Mixpanel Integration

    Google Ads + Mixpanel

    Create or Update Profile to Mixpanel from New Ad in Google Ads Read More...
    Close
    When this happens...
    Mixpanel Integration New Ad
     
    Then do this...
    Mixpanel Integration Create or Update Profile
  • Mixpanel Integration Mixpanel Integration

    Google Ads + Mixpanel

    Track Event in Mixpanel when New Ad Group is created in Google Ads Read More...
    Close
    When this happens...
    Mixpanel Integration New Ad Group
     
    Then do this...
    Mixpanel Integration Track Event
  • Mixpanel Integration {{item.actionAppName}} Integration

    Mixpanel + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Mixpanel + Google Ads in easier way

It's easy to connect Mixpanel + Google Ads without coding knowledge. Start creating your own business flow.

    Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

    Actions
  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Mixpanel & Google Ads Integrations Work

  1. Step 1: Choose Mixpanel as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Google Ads as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Mixpanel to Google Ads.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Mixpanel and Google Ads

I want to discuss the integration of Mixpanel and Google Ads. First, I will describe what Mixpanel is and what Google Ads is. Next, I will explain why the integration of Mixpanel and Google Ads is important. Finally, I will conclude my article.

Mixpanel?

Mixpanel is a SaaS (Software as a Service. product that provides analytics for mobile apps. The company was founded in 2008 by Suhail Doshi, Alex Bekker, Tim Trefren, and Mike Knoop. It has about 150 employees and currently has offices in San Francisco; New York; London; and Berlin. It was acquired by Salesforce.com on May 2017.

According to its official website (https://mixpanel.com/), Mixpanel is “a top that helps you understand how users behave on your website or mobile app” (Mixpanel.com. It allows you to track many different events such as page views, clicks, button presses, and even forms submitted by users. You can also track any action users take like. adding an item to their shopping cart, watching a video, filling up a form, etc. It also gives you some very useful reports such as daily active users (DAU), monthly active users (MAU), and conversion rate. Besides that, it also offers features such as A/B testing and real-time reporting.

Mixpanel has some competitors such as. Google Analytics, Kissmetrics, Appsee, and Adobe Analytics. However, I found three main advantages of Mixpanel compared to its competitors. 1. first, it has a good and easy to use interface which makes tracking and analyzing your data easier than other tops; 2. second, it can track all sorts of events from basic ones like clicking buttons or logging into a site to more complex ones like changing a setting or creating a new leads; 3. last, it is very affordable with a free plan that allows you to track 10,000 events per month at no cost.

Google Ads?

Google Ads is a platform that helps small businesses gain visibility on websites and apps through search results. It consists of three main products. AdWords, AdSense, and DoubleClick. Google Ads was formed in 2000 after Google acquired DoubleClick. In 2002, the company combined its DoubleClick and AdWords products into what we call now Google Ads today. In 2003, the company launched AdSense which placed ads from sites that have been approved by Google on other sites they do not contrp. In addition to this ad platform, the company also offers a measurement platform called Google Analytics which is popular among marketers as well as developers around the world. In 2004, the company created another ad platform called AdWords for content which placed ads from third parties on publisher sites without requiring changes to those sites’ code. That same year, they also acquired Invite Media which allowed advertisers to manage multiple campaigns from one interface. Five years later, they integrated Invite Media with DoubleClick's management system (DoubleClick Campaign Manager. Then in 2012, they renamed Invite Media to DoubleClick Bid Manager (DBM. Later that year, they created another ad platform called Google Display Network (GDN. Since then the company has continued to grow its services through acquisitions like YouTube (in 2006), Admeld (in 2010), DoubleClick (in 2007), and Zagat (in 2011.

The process to integrate Mixpanel and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.