Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.
FuseDesk is your Help Desk and Messaging Platform for small business. Create and manage support tickets, projects, cases, and sales, all in one place.
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Triggers when a new case is created in FuseDesk
Create a new profile or update properties of an existing profile.
Send an Event to Mixpanel.
Created a new Case in FuseDesk
Mixpanel is a marketing software that helps its customers to track, analyze and predict their customers’ behavior. It has a powerful interface that allows users to track anything from a single user to a large set of users, interact with them and create a complete data analysis.
FuseDesk is a customer service SaaS product which helps business to improve customer support. It has a live chat functionality where the customers can chat with their service representative without leaving the web browser. It also includes advanced ticketing system for quality support.
The primary purpose of this integration was to have a complete data analysis of the customers’ activity during the live chat sessions. The integration of these two products allowed us to do just that. The customer support executive would enter the chat session details in FuseDesk and then at the same time he would log information about the customer’s activity in Mixpanel. This way all the information about the customer’s activity during the chat session would be tracked in two different locations in real-time. Also, this integration helped in creating an actionable report in Mixpanel which helped us in improving our customer engagement efforts.
We were able to achieve the fplowing benefits by integrating these two products:
Since all the information about the customer’s activity during the chat session was being sent to both FuseDesk and Mixpanel, we were able to cplect this information in real time which meant that we could provide better service to our customers because we were always aware of their needs and requirements.
Since we had access to all the information about our customers in real time, we could provide better service to them. By doing so, we were able to increase our customer retention rate. We could easily identify our high value customers and offer personalized services based on their requirements. By doing so, we were able to increase our conversion rate to paid plans.
By integrating Mixpanel and FuseDesk, we were able to create an actionable report in Mixpanel which helped us in analyzing our customers’ behavior during the chat sessions. This helped us in increasing our sales by providing better service to our customers.
I have seen firsthand how having access to reliable customer data can take your business to the next level. I have worked with several other tops but I have never seen any other top that has been able to provide me with so much valuable data in such a short period of time. If you are looking for a top that will help you improve your customer engagement efforts, then I would highly recommend you to try out Mixpanel because I am sure you will not be disappointed!
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