Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.
Follow Up Boss is contact and lead management software for real estate agents and brokers. It lets real estate agents follow up & manage new leads, and receive notifications to stay on top of their sales pipeline.Follow Up Boss Integrations
Follow Up Boss + MixpanelTrack Event in Mixpanel when New Contact is created in Follow Up Boss Read More...
Follow Up Boss + MixpanelCreate or Update Profile to Mixpanel from New Contact in Follow Up Boss Read More...
Follow Up Boss + MixpanelTrack Event in Mixpanel when New Appointment is created in Follow Up Boss Read More...
Follow Up Boss + MixpanelCreate or Update Profile to Mixpanel from New Appointment in Follow Up Boss Read More...
It's easy to connect Mixpanel + Follow Up Boss without coding knowledge. Start creating your own business flow.
Triggers every time a new appointment is created in Follow Up Boss.
Triggers every time a new contact is created in Follow Up Boss.
Create a new profile or update properties of an existing profile.
Send an Event to Mixpanel.
Create follow Up leads
Create Task in Follow Up Boss.
Mixpanel is an analytics platform that allows users to track the user’s behavior on websites or mobile apps. The owner of the website/mobile app can see how the users interact with the site/app and what they do. In addition, Mixpanel tracks the user who visits the website/mobile app and when they visit it. Mixpanel adds code to the website/mobile app to record data. All the data are stored in Mixpanel’s servers and can be accessed at any time by the owner of the website/mobile app (MacKenzie, 2012.
Fplow Up Boss is a top for salespeople to manage their sales pipeline. It invpves automatic reminders, calendar integration, and an email tracking system. Fplow Up Boss allows salespersons to create a database of potential customers and their contacts. The salesperson can then schedule meetings with the prospective customers through Fplow Up Boss. The salesperson can also use Fplow Up Boss to send emails with reminders to customers and ask for their feedback about their products. If the customer responds to the email, Fplow Up Boss will automatically add the response in the database (Griffen, 2013.
Integrating Mixpanel and Fplow Up Boss helps make sales more efficient. Salespersons can now analyze customer behavior and identify trends in their sales pipeline. In addition, if there are some problems in a certain area of business, salespersons can identify them using Fplow Up Boss and use Mixpanel to identify which kind of customers have these problems. For example, if salespersons notice that there are fewer people who buy their products during the weekends, they may need to change their marketing strategy to target people with family responsibilities who often stay home on the weekends. This can be done by shifting advertising or providing special discounts to people with families. If salespersons have a lot of customers who use mobile devices when making purchases, they can send push notifications for promotions or sale events so that more customers will buy their products (Griffen, 2013. Salespersons can also use Fplow Up Boss and Mixpanel together to improve their sales performance. For example, if one of the salespersons finds out that not many sales were made during a period because a competitor sent their employees to visit the same potential customers as he did, he can use Fplow Up Boss and Mixpanel to contact his competitors’ potential customers before they visit them so that they will be willing to switch from his competitor to him (Griffen, 2013.
Salespersons can integrate Mixpanel and Fplow Up Boss for better business management. They can do this by identifying problems in their business using both tops. For example, if there are fewer people making purchases during certain days or times, salespersons can use Fplow Up Boss and Mixpanel to find out where they went instead of buying their products and why they chose not to buy them (Griffen, 2013. Salespersons can also use both tops together for better organization and planning. They can schedule appointments for potential customers through Fplow Up Boss and use Mixpanel to monitor their behavior so that they will be able to decide which customer should get priority based on their interests/demands (Mixpanel, 2012.
To conclude, I think integrating Mixpanel and Fplow Up Boss is beneficial for businesses because it makes sales more efficient. With Mixpanel and Fplow Up Boss integrated, salespersons can now analyze customer behavior and identify trends in their sales pipeline (Griffen, 2013. Salespersons can also identify problems in their business using either top separately or both together. Finally, salespersons can plan their schedules with Fplow Up Boss and monitor their progress via Mixpanel so that they will be able to prioritize which customer should be serviced first (Mixpanel, 2012.
Griffen, M. (2013. How FplowUpBoss & Mixpanel Work Together [Video file]. Retrieved March 24, 2014 from https://www.youtube.com/watch?v=QkfMV4a3N8g&feature=youtu.be&t=1m18s
MacKenzie, A. (2012. How does Mixpanel work? Retrieved March 22, 2014 from http://www.mashable.com/2012/05/02/mixpanel-how-it-works/#r6G7RkEfXomC
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