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Mixpanel is a data-driven analytics platform that enables businesses to assess what matters, make quick choices, and create better products.
Flipkart is an e-commerce marketplace that offers over 30 million products across 70+ categories. With easy payments and exchanges, free delivery, Flipkart makes shopping a pleasure.Flipkart Integrations
It's easy to connect Mixpanel + Flipkart without coding knowledge. Start creating your own business flow.
Triggers when a new order occurred.
Triggers when a new return occurred.
Triggers when a new shipment occurred.
Create a new profile or update properties of an existing profile.
Send an Event to Mixpanel.
Create product listings in Flipkart’s Marketplace.
Flipkart is one of the largest online retail shop that provides a wide range of products. It was founded in 2010 by Sachin Bansal and Binny Bansal, both alumnus of IIT Delhi. They started the online store with an aim to provide a platform for independent sellers to sell their products online. Now, it has become one of the most visited sites in India. In 2013, Flipkart raised funds from Tiger Global Management and other investors, which led to expansion of their operations. Today, Flipkart is valued at around $15 billion.
On the other hand, MixPanel is a web analytics top that helps to analyse customer behaviour and interactions on a website. It is used by several high profile companies across the globe including Apple, Uber, Airbnb and Netflix. It provides detailed insights regarding user experience and behaviour on a particular website. The top is available in 10 different languages and supports platforms including iOS, Android and Windows Phone. It also supports integration of Google Analytics, Facebook Insights and Twitter Analytics. The top comes with a free plan that allows up to 1 million events per month. It can be upgraded to premium plans starting from $60/month, which offers unlimited usage.
Integration of Mixpanel and Flipkart
As mentioned above, Mixpanel is a web analytics top that helps to analyse customer behaviour on a particular website. It helps users to understand every aspect of website performance from accessing a particular page to clicking on a button or bouncing back from the website within 30 seconds. It has a vast list of features that help to track user sessions, actions, conversion, shopping cart value and sales data. It also helps to get deeper insights about customer behaviour and interaction on a particular website based on their demographics like location, gender and age group.
In March 2017, Mixpanel announced its partnership with Flipkart. As part of this partnership, customers who have registered with Flipkart will be able to login with their existing credentials. This feature will automatically fill relevant forms and reduce the time taken to fill them up with correct details. Users can also track their orders directly from the app using the tracking ID provided by Flipkart at the time of shipping an order. They can also access their previous orders directly from the dashboard available on the app.
Benefits of Integration of Mixpanel and Flipkart
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