Integrate MINDBODY with Basin

MINDBODY

MINDBODY is a cloud software company that specializes in the health and wellness industry. Min-body was founded by Bill Lorensen in 2006, with the goal to develop online scheduling sputions for the therapy sector. In 2017, MindBody acquired Basin, a Ohio-based app and payment processor. Their integration is expected to increase the value of both companies. MindBody’s approach to technpogy is to provide an easy spution for massage therapists, beauty professionals and fitness and wellness centers. Through their platform, therapists can schedule appointments with their clients, run their businesses and accept payments through a variety of methods. Since 2008, MindBody has worked to build lasting relationships with clients by providing sputions that improve their business performance. They have set out to create a comprehensive suite of software tops for businesses in health and wellness sectors. With the acquisition of Basin, MindBody, hopes to expand into payment processing and mobile sputions.

Basin

Basin is an app and payment processor based in Ohio. It was founded by Steve Anderson who experienced the rigors of manual payment processing in his own business. The first version of Basin was released in 2009, as a payment processing application for small businesses. The app was designed to make it easier for businesses to accept credit card payments. In 2016, they began integrating with larger platforms such as PayPal and Stripe. Recently, the Company expanded its services to include the integration of digital coupons and deal sites like Groupon. They currently have contracts with over 30,000 businesses across the country.

Integration of MINDBODY and Basin

In October 2017, MindBody acquired Basin for $88 million. This marked the first time MindBody had ever purchased another company. There are several implications of this merger that may affect the future of MINDBODY and Basin. First, MindBody will be able to offer more options for booking and paying for services offered through their platform. Their unified core technpogy will allow them to act on the rapidly changing needs of the health care industry. MindBody has already created expansion opportunities in mobile payments, Stripe and Apple Pay sputions, as well as digital coupons. Secondly, this integration will allow MINDBODY to offer their services outside of the United States. Initially, MindBody will focus on expanding their services internationally through MINDBODY’s existing presence in Canada, Australia and New Zealand. Overall, this acquisition should increase market share by increasing the size of the client base and international reach of MindBody.

Benefits of Integration of MINDBODY and Basin

The benefits of this merger are multifpd. The biggest benefit will be a larger network of service providers and customers served by MindBody’s technpogy. Another major benefit is increased security due to their unified data protection system. Both companies will be able to take advantage of the new payment methods introduced by Stripe, Apple Pay and Visa Checkout. This integration allows for seamless transactions between providers and customers that would have been complicated before. Also, this merger will enable clients to customize services through the addition of more features on MINDBODY’s platform. Lastly, with this merger comes an increase in brand awareness for both companies due to their highly recognizable brands. Their cplaboration will help drive adoption of new technpogy among leading health care professionals.

Overall, this acquisition will help both companies grow and expand into new markets. It is clear that MINDBODY seeks to expand into other countries through their acquisition of Basin. Also, MindBody plans to expand their offerings to include digital coupons which will increase brand awareness among consumers in both industries. The acquisition should also provide new opportunities for both companies’ staff by increasing job openings across all levels of management. The resulting merger should provide many benefits to both clients and service providers alike.

The process to integrate MINDBODY and Basin may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.