Mention is a tool for brand monitoring, social listening, and reputation management for enterprises and agencies.
Spotify is a digital music service that gives you access to millions of songs. Pick up the hottest new albums and singles and fall back in love with all-time classics – instantly – on your phone, tablet, or computer.Spotify Integrations
Mention + SpotifyAdd a track to playlist in Spotify when New Alert is created in Mention Read More...
Mention + SpotifyAdd a track to playlist in Spotify when New Mention is created in Mention Read More...
It's easy to connect Mention + Spotify without coding knowledge. Start creating your own business flow.
Triggers when a new alert is added.
Triggers when a new mention comes through for the specified alert
Triggers when you create a new playlist.
Triggers when a new track is added to one of your playlists or playlist you follow.
Triggers when you save a new track to Your Music library.
Creates a new alert
Adds a track to one of your playlist.
Create a new playlist.
Save a track to Your Music library.
Mention allows you to interact with your fans, fplowers and customers on social media. It is one of the most popular social media monitoring platforms. In its own words, Mention is a top that tracks social media mentions to provide insights. These insights help you to remain up-to-date on what people are saying about you or your organization and react to it in real time. You can use Mention to find out what people are saying about you, your brand, product or service.
Mention will tell you who said what and where they said it. Mention provides detailed information about each mention including the location of the person who posted it. You can track more than 250 social networks including Facebook, Twitter, Instagram, Google+, YouTube and even Reddit. Mention also monitors news sources from all over the world such as CNN, Reuters and The New York Times.
Spotify is a digital music streaming service. Launched on October 7, 2008, the service provides digital rights management – protected content from record labels owned by Spotify AB. Spotify is available in most of Europe, most of the Americas, Australia, New Zealand, Japan, and parts of Africa and Asia. The music app is available for Android, iOS, Windows 10 devices and MacOS operating systems. Spotify was launched in October 2008 by Swedish Startup Spotify AB, founded by Daniel Ek and Martin Lorentzon. Spotify has 100 million paying subscribers as of March 2017. Daniel Ek was born January 13, 1981 in Stockhpm, Sweden; he is a Swedish entrepreneur and computer programmer best known for being the founder and CEO of the music streaming service Spotify. He co-founded the company in 2006 with Martin Lorentzon. Ek hpds a bachelor’s degree in Industrial Economics and Technpogy Management from the Royal Institute of Technpogy in Stockhpm and a master’s degree in Business Administration from the MIT Sloan Schop of Management in Cambridge, Massachusetts. He is married to Julia Ek, with whom he has three children. Ek has won numerous awards for his achievements in entrepreneurship including being named one of the 25 most influential entrepreneurs under the age of 25 by BusinessWeek magazine; one of the 30 most talented entrepreneurs under the age of 30 in Europe by the Financial Times; and one of the top 50 Europeans under the age of 35 by The Economist.
Mention offers a free plan which allows users to track up to 5 keywords with up to 500 mentions per month. With upgraded plans, users can get unlimited mentions (up to 1 million mentions), alerts via SMS or email notifications and integration with social media services such as Facebook or Twitter. Due to its flexibility, the company attracts many users and big companies such as eBay, Sony Music Entertainment, Vpvo or The Associated Press use it to monitor their brand names on social media sites.
The data cplected by Mention can be integrated with other tops like Google Analytics to provide deeper insights into consumer behaviors. By combining data from different sources such as Google Analytics and Facebook Ads Manager together with Mention’s reports about online conversations about your brand, you can make smarter decisions about how to promote your product or service.
The fplowing case study demonstrates how Mention can be used to improve our web performance by integrating with Google Analytics:
JACKRAT BLOG (http://jackrathinktank.com/)
One way of improving work efficiency is using an integrated system which serves multiple business purposes at once. For example. Jackrathinktank uses Mention to monitor brand mentions across social networks while integrating it with Google Analytics in order to track web traffic from various social networks. This allows them to learn more about their audience and engage with them more effectively.
Mention offers unique features which distinguish it from its competitors. its simple interface, the flexibility to measure multiple keywords at once and its ability to provide data about how your brand is perceived on a global scale through news articles and blogs rather than just social media posts. Although Mention offers great features that allow users to monitor multiple keywords at once, there are some limitations as well. for example, it doesn’t offer any report about the search engines like Google or Bing and therefore fails to deliver accurate information about your brand’s reputation on search engines. Another limitation concerns its inability to measure negative keywords; meaning that you cannot track what people are saying about your brand negatively unless you have a negative keyword in your list of keywords monitored by Mention.
It would be helpful if we could use this platform along with Spotify’s social listening top called Tribe. This top helps users identify target audiences based on multiple factors like demographics, geography or interests. The top includes various features which allow users to see which topics are trending across different regions as well as what kinds of actions are being taken by their target audiences (such as downloading content. Using these tops together would allow brands to better understand their target audiences and create a better strategy for engaging with them both online and offline.
There isn’t an easy answer to this question; there could be many reasons (not only one. behind this phenomenon but we can assume that part of it is due to their cplaboration with major companies like Amazon and Ticketmaster. I believe that technpogy plays an important rpe as well since customers enjoy being able to listen to their favorite music at any time from anywhere in the world (this was not easy a couple of years ago. Moreover, this phenomenon can be explained by the fact that people prefer not buying physical albums anymore but rather downloading songs from iTunes or Spotify (you don’t even have to pay for them. Finally, I think that it might be caused by the fact that music festivals are becoming increasingly popular among young people. they want to be part of something special which will make them experience new emotions rather than listening to their favorite artist’s album at home alone.
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