Mention is a tool for brand monitoring, social listening, and reputation management for enterprises and agencies.
Braintree is a software solution that helps businesses process payments and manage financial relationships with merchants securely and reliably.Braintree Integrations
It's easy to connect Mention + Braintree without coding knowledge. Start creating your own business flow.
Triggers when a new alert is added.
Triggers when a new mention comes through for the specified alert
Triggers when you add a new customer.
Triggers when you add a new transaction.
Creates a new alert
Create a new customer.
In this article, I will discuss about two companies Mention and Braintree.
First, I will tell you about Mention. Mention is a social media monitoring, analytics, and engagement platform. It helps businesses track customer behavior on the web and keeps them informed about what is said about them online. It also helps to monitor and engage with a target audience. The company was founded in France in 2011 by Gaspard de Chastelain, Maxime Lhuillier, and Julien Lemoine. In 2014, it had 30 employees and had raised $1.2 million in funding from angel investors. In 2015, it raised an additional $3 million from Accel Partners. In 2016, the company received €3 million (or $3.4 million. in funding led by European VC fund Isai, which brought Mention’s total financing to $5.4 million since it was founded in 2011. It also acquired social media marketing platform Kred, which was launched in 2012, for an undisclosed sum. Kred had raised more than $1 million from high-profile investors including Index Ventures, Felicis Ventures and Horizons Ventures. In 2017, they announced a Series A round of $7 million led by Index Ventures with participation of previous investors Accel Partners and Isai. This brought the total funding to $12 million.
Second, I will talk about Braintree. Braintree is a payments provider that offers online and mobile payment sputions to businesses globally. It processes billions of dplars in transactions each month for approximately 35,000 customers including Uber, Airbnb, Shopify, DropBox, Github, Hotel Tonight, Deliveroo and many others. Braintree has offices in Chicago, San Francisco, Dublin and London. Founded in 2007 by Bryan Johnson and provided services such as payment gateway to its merchant customers worldwide and also provided payment processing services to consumers through PayPal Credit and Venmo. In May 2013, PayPal acquired Braintree for $800 million.
Now I will answer the question “Why did Mention acquire Braintree?”
Mention’s goal is to help companies monitor their reputation and social media presence and help them manage public relations. There are multiple ways to do this but companies need to be able to monitor their brand on Social Media platforms like Twitter and Facebook and also have a way to respond to what people are saying about them or their brand online. This is where Braintree comes in. Since Braintree owns Venmo they have been focusing on helping large scale e-commerce companies with payments for their digital products. And since Mention has been growing very quickly it can be tricky at times to keep up with the demand online. One way that they have been able to handle this is by using the Braintree platform to help process payments for these companies online so they can focus on making changes to the product or service and make sure that they can keep up with their growth while still making sure that everything is running smoothly and it can be managed properly. For example one of the companies that has been working with Mention is a company called Revput who recently launched a digital banking app for the UK market earlier this year. Mention has been helping them manage their reputation online by monitoring their social media channels so they can respond to any negative comments or mentions that come across their feeds. They have also helped to manage the social media accounts for them as well so they can respond quickly so they can make sure that their customers are getting the best experience possible while they are using their app. Overall Mention has been able to help them grow their business significantly by managing all of their social media platforms while still helping them manage their finances online so they can focus on making sure that everything runs smoothly for their customers all around the world.
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