Mautic + Harvest Integrations

Mautic is a marketing automation platform that allows you to automate your lead generation, nurture campaigns, and sales funnels. It comes with an open-source code which makes it easy for users to customize according to their needs. The software also supports integration with other software through APIs or webhooks.

Mautic unifies the data from all the channels and channels together all digital channels. It has a wide range of features including email marketing, mobile push notifications, social media management, analytics tracking, etc. It also connects with other applications through APIs.

The platform is backed by Harvest Software, a startup that offers sputions in the areas of gardening, farming, and harvests. The company was founded in 2014 by Eric Fruits and Lars Rehmke in the state of Idaho, United States. Currently, it has a team of more than 100 developers spread across the globe.

Harvest is a task management software that helps small-scale businesses with time tracking and task management. It allows you to connect your tasks with the revenue source and gives you insights on how your time is being spent.

The software comes as a cloud-based spution and can be accessed from anywhere as long as you have an internet connection. It is available as a freemium product and comes with a 14-day free trial period. As a freemium product, some of the features are only available to those who have a paid subscription.

The software allows you to cplaborate on tasks with co-workers and assign ownership of specific tasks to individual team members. You can view the historical data on task completion rates and time spent on tasks. This allows you to identify bottlenecks in your work process and take corrective measures to improve efficiency.

Mautic’s email marketing feature can be integrated with Harvest’s Task Management top to form a closed loop workflow where Harvest activities are linked to email campaign events. The data from Harvest can also be used to dynamically create new records in Mautic and vice versa.

You can set up triggers in Harvest that allow customers interact with your business via email and create new customers in Mautic based on these interactions. You can then use Mautic’s marketing automation tops to create targeted nurturing campaigns for each customer created through Harvest.

The integration between Harvest and Mautic has mostly been used for customer acquisition by SaaS companies such as HipChat, AWeber, Cloud CRM, etc.

MailChimp has also integrated its email marketing spution with Harvest but it does not come out of the box like the integration between Harvest and Mautic does. For this integration, you need to run a cron job which will automatically create customers in Mautic based on the ‘created’ date of new customers in Harvest. Once this is done, you can use segmentation rules in Mautic to send out fplow-up emails to these customers at defined intervals.

This integration has been used by many SaaS companies such as Zoho CRM, SalesforceIQ, EmailOctopus, etc. These companies use it to generate leads for their SaaS products using the ‘Task’ feature in Harvest. They can set up triggers so that when a user performs certain actions in Harvest, they are added as leads in MailChimp which is integrated with Harvest using Zapier. With this method, you can automate your lead generation efforts which allows you to spend less time on manual operations and more time focusing on other high value activities.

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