Mautic is an open-source marketing automation software that helps online businesses automate their repetitive marketing tasks such as lead generation, contact segmentation, marketing campaigns, lead scoring, etc.
GoToWebinar is an online webinar service that offers everything you need for easy, convenient webinars - starting with a one-time set-up fee and monthly subscription.GoToWebinar Integrations
Mautic + GoToWebinarRemove Registrant in GoToWebinar when New Contact is created in Mautic Read More...
Mautic + GoToWebinarCreate Webinar from GoToWebinar from Updated Contact to Mautic Read More...
Mautic + GoToWebinarCreate Registrant from GoToWebinar from Updated Contact to Mautic Read More...
It's easy to connect Mautic + GoToWebinar without coding knowledge. Start creating your own business flow.
Triggers when a new contact is created.
Triggers when a form is submitted.
Triggers when new marketing message created.
Triggers when new text message created.
Triggers when a contact updated.
Triggers when a registrant completes a webinar. At that point, they are considered an attendee.
Triggers when a new registrant is added to a webinar.
Triggers when you add a new upcoming webinar.
Create a marketing message.
Create a text message
Creates a new contact or updates and existing contact.
Create a new registrant for a webinar.
Create and schedule a new, single-session webinar.
Removes a registrant from a webinar.
Mautic is a free, open source web-based marketing automation platform for companies of all sizes. It was released in 2013 and has been gaining momentum ever since. The Mautic marketplace has many integrated apps to help you market your business from email marketing to landing pages to webinars to smart lists.
GoToWebinar is a webinar hosting service that provides all the tops that you will need to host a successful webinar. They have a feature called “GoToWebinar on Demand” where you can create your own custom webinar through their platform and then charge for access to it. You can also integrate your GoToWebinar account with your Mautic account to increase the number of people who can access your event.
GoToWebinar on Demand creates a great opportunity for new prospects to find out about your company during your webinar, but there are some problems with this method. First of all, if someone wants to try out your product or sign up for your services, they will need to register for your webinar at the very least (and pay the registration fee. If they do not like what you present, they may not come back; they may even be turned off by the fact that they had to pay before they got anything. This is where Mautic comes in. As soon as someone registers for your webinar, you can send them an email notification about the event with a link straight to the registration page. Then you can use Mautic’s smart lists to get an idea about their interests, which you can use in the email. This way, they will not feel pressured to sign up for the webinar right away. Instead, they can just click on the link when they are ready to take action.
The other problem is that registering for the webinar is only the first step in making sure that these prospects become customers or users of your product or service. They may have registered for your webinar, but what happens next? How can you fplow up with them when they are not sitting in front of their computer watching the entire presentation? Mautic offers several ways to spve this problem. You can use Mautic’s email templates to send an email with a link to your webinar registration page after they register, or you can create a list of attendees and send an email with information about the webinar after it has ended. You can also use Mautic’s smart lists to target segments based on participation in previous events or based on demographics, which you can use in your email templates. Finally, you can set up triggered events to make sure that people who register for your webinars are contacted after this event has ended. All of these options are available with Mautic, so you would only need GoToWebinar if you want to offer your audience the option of watching your webinar live online.
Integrating Mautic and GoToWebinar gives you access to a much larger audience than you could reach on your own using either one of these platforms alone. People who register for a webinar represent a very targeted segment of your audience, because you will be offering a free product or service and asking them to take a specific action – namely, registering for a specific event – in order to take advantage of this offer. Once you have captured this audience, you can use Mautic to keep in touch with them and turn them into customers or users of your product or service. In addition, using Mautic as a top for integration between these two platforms opens up new possibilities that were previously unavailable without integration. For example, if you have an automated fplow-up process set up using triggered events that sends an email template containing information about future webinars, you could also send a link directly to a registration page for a similar webinar hosted through GoToWebinar On Demand. This way, people who have already signed up for one of your events will already have a special discount or incentive waiting for them when they register for another event hosted by GoToWebinar On Demand. This is just one example that shows how Mautic allows you to take advantage of opportunities that would never be possible otherwise.
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