Integrate MailChimp with Klaviyo

MailChimp is an email newsletter service provider and Klaviyo is a marketing automation platform. Both these applications are used by small, medium and large-scale businesses to design, send and track their emails and newsletters. Klaviyo is a marketing automation platform that helps in the designing of marketing emails. It has features like building contacts, designing campaigns, sending emails and tracking the performance of the emails. MailChimp is also a marketing automation platform but it is more focused on designing and sending newsletters.

Integration of MailChimp and Klaviyo

There is a lot of integration between MailChimp and Klaviyo. For example, you can link your MailChimp account with your Klaviyo account so as to let them work together. They have an option called as “Send from Klaviyo” which allows you to create campaigns using your Klaviyo account and send them using your MailChimp account. The major benefit of using this integration is that you can customize your email templates in Klaviyo and test them before sending them. Sending emails through MailChimp is much easier than through Klaviyo because when you use the “Send from Klaviyo” feature, you do not need to go through the process of creating an email template or sending it as a draft. You can just do this in one click of your mouse. Another advantage of using this feature is that you save time by not having to go through many steps like going to the design view, editing text and images, checking the email preview and then finally sending it. You just have to go to your Klaviyo account, create a new campaign and send it.

Benefits of Integration of MailChimp and Klaviyo

The major benefit of using this integration is that you can easily use both these applications without worrying about complicated steps. Another benefit of using this integration is that you can easily integrate your existing data in MailChimp with your existing data in Klaviyo. Also, you can integrate your existing data in MailChimp with data from other sources like Facebook or Adwords. This saves time and energy because you don’t have to again go back and forth to merge your data with two different sources. There are several other benefits of using this integration such as:

According to statistics, most people open their email on their mobile phones rather than desktops or laptops so this integration makes it easy for you to send emails on mobile devices.

Creating emails in MailChimp and linking them with Klaviyo makes it easier for users to understand what they are supposed to click on or read.

In conclusion, I would recommend using this integration because it allows you to use both these applications at the same time without wasting time and energy. Moreover, it helps in reducing time spent on creating emails and helps in saving time by allowing users to test the emails created before sending them out to customers or clients.

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