Integrate Loyverse with Sina Weibo

Loyverse is a social networking website in China. It was launched on October 29, 2009 by Shanda Interactive Entertainment Limited, [1] the major sharehpder of which is one of the top three Chinese online game companies, Shanda Games. On February 24, 2010, Sina Corporation announced that it would acquire 51% of Loyverse. Sina Weibo is a hybrid that combines features of both Twitter and Facebook. On July 23, 2011, SINA Corporation announced that it would acquire 100% of Loyverse.[2] The integration of these two platforms will allow greater access for users to connect with each other.

Integration of Loyverse and Sina Weibo are both beneficial towards the users. One benefit is that it allows Loyverse users to update their statuses on Sina Weibo, allowing them to post more content on the same platform. In addition, Sina Weibo users can also use Loyverse to keep up to date with their friends and fplow celebrities. Allowing both users to use the same platform allows greater convenience in updating status, sharing photos and videos and commenting on others’ posts.

Familiarity between the two platforms has been enhanced greatly by the merger of Loyverse and Sina Weibo. This is because integration allows for easier access to mobile and PC version of both platforms. Since Loyverse had been focusing on its success in the mobile domain since its launch, this merger enables Loyverse to grow further in this domain as well. Users have also benefitted from the integration as they can easily post their content on either platform. Also, there is a feature called “Fplow on Weibo” which allows Loyverse users to fplow any Sina Weibo user even if they do not have the application installed on their phones.[3] This is beneficial as it allows people to access the content of each platform even if they only have one of the applications installed. It also allows them to interact with one another more easily as they can be updated through one source while still being able to communicate freely.

The integration of Loyverse and Sina Weibo is beneficial towards both the users and app developers as it allows greater interaction between users. This interaction benefits both sides of the spectrum as the app developers can receive feedback from the audience about its products. At the same time, the users are able to express their opinions about new features and updates from the app developers themselves. This also benefits the app developers as they can find out how successful their app has been amongst their target audience. Another benefit for app developers is that it creates a larger market for their products as it provides more users with access to their product. This is especially true for Loyverse who, having focused on its success in the mobile domain, was able to increase its presence in this area after the merger.

[1] http://techinasia.com/l-y-versa-sina-weibo/

[2] http://www.shanda.com/investor_relationsews/detail?id=2415&is_news=on&title=花旗(0285)累计出资51%的中国社交网站拓展广告业务

[3] http://www.shanda.com/blog/detail?id=2415&is_blog=on&page_id=10

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